StackAdapt

Web Marketing Manager

Canada

Sponsorship not specified$70k-$86kDetected 26 days ago

Stakeholder ManagementSEOContent MarketingWritingHubSpotPerformance MarketingOnboardingCustomer SupportSignal ProcessingWordPressCommunication

About the role

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision.
The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

Develop website messaging and content strategies that align with business goals, audience needs, and campaign objectives, creating web experiences that drive engagement and conversion.
Independently own web initiatives from concept through launch, driving content strategy, stakeholder alignment, copy development, reviews, and optimization.
Partner with designers and developers to bring new pages and experiences to life, ranging from campaign landing pages to complex, multi-page web initiatives.
Use web analytics, heatmaps, SEO insights, and user behavior data to identify opportunities, optimize website content, and improve website performance..
Support monthly and quarterly website reporting, and provide and execute recommendations based on key findings.
Collaborate with regional teams to support multilingual content and localization initiatives that improve user experience and conversion performance across global markets.
Explore and implement AI-enabled workflows that improve efficiency, content creation, personalization, and web performance.
Has strong knowledge of SEO principles and how search, content, and user experience work together to drive results.

Stay informed on industry trends, emerging technologies, AI innovations, and evolving best practices in content strategy and user experience.
Has 5+ years of experience in web content strategy, content marketing, web copywriting, or digital experience roles.
Is an exceptional writer and editor with strong editorial judgment and the ability to craft compelling narratives for a variety of audiences, channels, and stages of the buyer journey.
Has a strong understanding of content strategy, information architecture, UX principles, SEO, and conversion-focused content design.

Experience supporting localization and multilingual web experiences.
Experience in B2B SaaS, adtech, martech, or technology companies.
Familiarity with tools such as Crazy Egg, Semrush, HubSpot, and AI tools, such as ChatGPT.
Why This Role Matters
Our website is one of StackAdapt's most important growth channels.
It is informed by market data and the approved budget for this position.
Factors Influencing Final Compensation:
Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.

The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.
Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.
Ontario Salary Band
$70,000 - $86,000 CAD
StackAdapter's Enjoy:
Highly competitive salary

Retirement/ 401K/ Pension Savings globally
Competitive Paid time off packages including birthday's off!
Access to a comprehensive mental health care program
Health benefits from day one of employment
Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
Coverage and support of personal development initiatives (conferences, courses, books etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave program

This listing is sourced directly from StackAdapt's careers page and normalized into a canonical job model.