Kalshi

Linear/Streaming Lead

New York, New York, United States · Senior

Sponsorship not specified$130k-$250kDetected 238 days ago

A/B TestingNegotiationForecastingLeadershipCommunicationCollaborationProblem Solving

About the role

What we're up to Kalshi launched the first regulated financial exchange that allows people to trade on the anticipated outcome of events.
We're now looking for the right people to help us continue to grow and scale.
The ideal candidate combines media expertise with an entrepreneurial mindset, helping position Kalshi as a category-defining brand through smart, measurable TV investment.

Develop, execute, and optimize Kalshi's TV buying strategy across national and local markets
Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition
Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
Build and maintain strong relationships with networks, stations, DSPs, and media partners
Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals
Develop detailed post-buy analyses, performance reports, and recommendations for future cycles
Own TV/media budgets-forecasting, allocating, and managing spend across channels and timeframes
Ensure campaigns deliver within budget while meeting efficiency targets
Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi's playbook
If you are passionate about what you do and want to use your talents to support our mission and values, we'd love to hear from you.

Ability to thrive in a fast-paced, experimentation-heavy environment
Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
Bachelor's degree required; relevant marketing, advertising, or communications background preferred

Monitor pacing and performance in real time
quickly adjust flighting, placements, and spend to maximize ROI
Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency
Work with analytics teams to interpret results and translate insights into actionable next-steps
Translate campaign performance into clear insights for senior leadership
Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts
5-10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)

This salary range is based on the current available market data and represents the expected range for this role.
Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome a conversation.
$130,000 to $250,000

we believe that this is the best (and most fun!) way to work.
Kalshians are, by far, Kalshi's largest asset and we're obsessed with growing and investing in our people.
Commitment to Equal Opportunity
Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer.
We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission.
All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law.

This listing is sourced directly from Kalshi's careers page and normalized into a canonical job model.