RAPP
Associate Director, Analytics
Chicago - RAPP · Director
Sponsorship not specified$102k-$112kDetected 40 days ago
PythonSQLMachine LearningData ScienceData VisualizationGoogle AnalyticsCRMPerformance MarketingForecastingResearchCommunicationCollaborationMentoringPublic Speaking
About the role
- This individual is responsible for evolving best in class output, analytical rigor, innovation around campaign and media analytics, and insights generation for RAPP clients.
- Craft innovative data and analytics representations that allow insights to be easily understood and extracted from large amounts of data and analytical output
- Connect multiple data source inputs (including first and third party data and third party research) to produce performance reports, advise on segmentation and assist longitudinal analyses
Responsibilities
- Lead the development of best-in-class applications of analytics for clients and across the enterprise
- Collaborate across Account, Strategy, Creative and Technology disciplines to produce actionable insights for our client(s) on prospect and/or customer behavior based on campaign results and analysis, both from individual campaigns and at an aggregate/historical level
- Provide a consultative approach when developing client-based solutions, listening for business challenges and designing approaches that will relieve client "pain points"
- Collaborate with subject matter experts in the Media and Data Science space to develop measurement plans and reporting for all initiatives ensuring proper KPI assignment, data collection, test and learn plans, and targeting in order to produce data driven intelligence from campaigns and programs
- Develop methodologies that informs component (creative, format, target, offer, message) analyses and optimizations based on tests and in-depth analyses within or across campaigns
- Drive strategy and optimization plans through lateral thinking, knowledge of results, customer behavior, meaningful data insights and the use of innovative forecasting and insight tools
- Develop observations and insights around campaign results for optimization of Media and omni-channel performance across marketing campaigns
- Lead innovation of visualization or other forms of presenting analytical results and insights
- Lead in the development, standardization and implementation of measurement plans
- Collaborate with other Marketing Science teams (e.g., RAPP Analytics Enablement or client-side) to design, develop, deliver and automate campaign reporting
Skills
- 6-8 years media and creative analytical experience
- Consulting and/or Marketing/Advertising Agency experience a plus
- Ability to translate complex data into a communicable, actionable and insightful narrative
- Expert knowledge of marketing mathematical tools and methods, direct marketing test and learn plans, ROI and measurement plans
- Extensive knowledge of Direct Marketing metrics, especially digital and emerging media
- Extensive knowledge of database / direct marketing principles and best-in-class methodologies
- Working knowledge of databases and structure
- Working knowledge of statistical methods and tools
- Proficient knowledge with data visualization tools, e.g., Power BI, Datorama, Tableau
- Google Analytics, Campaign Manager, DSPs, Adobe Analytics
- SQL, Statistical Programming (R or Python), Machine Learning, GenAI, etc.
- Proficient knowledge with web analytics and publisher UI tools: Google Analytics, Campaign Manager, DSPs, Adobe Analytics
Compensation
- A reasonable estimate of the salary for this role, at the time of posting, is $102,000 - $112,000.
Benefits
- For more information regarding Omnicom benefits, please visit www.omnicombenefits.com.
- RAPP provides a competitive salary and comprehensive benefits plan.
Company info
- We are RAPP - world leaders in activating growth with precision and empathy at scale.
- As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
- We foster an inclusive workplace that emphasizes personal well-being.
- As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth.
- We champion individuality in the marketing solutions we create, and in our workplace.
- We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
- At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
- Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.
- Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets
- The Associate Director plays a critical role in shaping data-informed strategic frameworks, from business objective alignment through test design and measurable outcomes and attribution methodology, building a business case through results and ROI.
- Under the direction of the Director and SVP, this individual collaborates across disciplines and agencies in developing actionable insights from all campaign results, to optimize creative across audiences in media - in support of the Content Intelligence workstream.
- This individual will optimize performance marketing strategy and execution based on data driven results and insights.
- This position drives a best-in-class learning agenda, including test design, key KPIs based on objectives, and optimization recommendations based on results.
This listing is sourced directly from RAPP's careers page and normalized into a canonical job model.