Liquid I.V.

Sr. Brand Manager, Innovation

El Segundo, CA · Senior

No sponsorship$126k-$184kDetected 14 days ago

Public SpeakingOrganizational Skills

About the role

The Senior Brand Manager, Innovation is a builder and a sprinter - someone who can move from consumer insight to validated concept in compressed timelines.
They are equally comfortable leading a cross-functional ideation session, briefing technical teams on formulation and cost targets, and presenting an innovation business case to a retailer - all in the same week.
They will work closely with R&D, Operations, Sales, and Finance to ensure the products are hitting OKR's and targets from concept to commercialization.

Drive the development of the Liquid I.V. 3-5 year innovation
Stay up-to-date and regularly educate the team on emerging trends across relevant industries and competitors, particularly in the sustainability space, to identify new opportunities and perform ongoing competitive analysis.
This person will own both the 3-5 year innovation product pipeline and fast-cycle agile sprints.
Manage the claims for new product launches ensuring the products are competitive in the marketplace and speaking to the target audience's needs.
Own the innovation launch timelines, driving multiple product launches across the business.
Drive sustainable market share and profitable growth, based on in-depth competitive landscape and consumer insights.

Degree or Certificate in related field.
5-8 years of experience in brand marketing and/or product marketing.
Experience with human-centered design methodologies (design thinking, design sprints, co-creation) applied to real innovation launches
Experience leading agile innovation sprints
Experience working front-end innovation, blue ocean innovation, or
Experience working with retailers (club, food, drug, mass, e-commerce).
Candidates must be authorized to work in the United States without sponsorship.
The successful candidate will have the following qualifications:
Demonstrated ownership of innovation from strategy through commercialization
something of the like.
Experience developing pitches & concepts - including size of prize, competitive analysis, and trends.
Proficient in data and reporting platforms such as Circana, Nielsen, WGSN, Mintel, Numerator, Suzy/Metrix Lab.
Highly analytical and motivated by data.
Solutions oriented and pro-active.

100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
A 401k plan with company match, short and long-term disability coverage.
A generous PTO and sick policy that includes 13+ paid annual holidays.
Wellness classes (fitness, mental health, nutrition, finance, etc.).
Monthly tech and wellness reimbursement.
The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
strategy and product pipeline with a distinct focus on new functional benefit spaces and blue ocean innovation (new formats, business models, categories).
Support creation of product training documents and toolkits for brand marketing, sales, and education needs.
Collaborate with a multi-functional project team to ensure excellence in execution (initiative/promotion/pricing plan development, planning, execution, and summarizing results/learning).
The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.

We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.
At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.
Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.
We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.

This listing is sourced directly from Liquid I.V.'s careers page and normalized into a canonical job model.