vin
Email Communications Specialist
Davis, California
Sponsorship not specified$31k-$35kDetected 20 days ago
HTMLA/B TestingComplianceEmail MarketingHubSpotCRMExcelEHR/EMRCommunicationPlain LanguageOrganizational SkillsMicrosoft Office
About the role
- The specialist analyzes performance metrics, conducts A/B testing, and translates insights into actionable recommendations while maintaining list health and sender reputation.
Responsibilities
- Create and maintain branded email templates
- Support email development from start to finish: gather or create content, assets, audience criteria, and lists
- Help troubleshoot email design challenges across the organization, including adjusting HTML
- modify designs accordingly
- Create and maintain branded email templates; integrate stakeholder feedback as appropriate
- Support email development from start to finish: gather or create content, assets, audience criteria, and lists; send tests, make changes, and schedule emails
- Determine proper graphic dimensions for email sections; Help troubleshoot email design challenges across the organization, including adjusting HTML
- Understand and stay up to date on email client challenges, bugs, and changes (Outlook, Gmail, Yahoo, etc.); modify designs accordingly
- Design and set up A/B tests, determine conclusions, and report findings in plain language
- Manage suppression lists, monitor email bounces, and optimize segments to protect sender reputation
Requirements
- Working knowledge of email compliance requirements (CAN-SPAM, GDPR, CASL) and how they affect list management, consent, and footer requirements
- Experience with personalization and dynamic content strategies (merge tags, conditional content blocks, etc.)
Nice to have
- proof copy, test links, verify personalization tokens, and confirm rendering across major clients and devices
- assist with EMR data needs
- Ensure emails comply with CAN-SPAM/GDPR/CASL requirements and understand which situations are exceptions
- Additional duties include assisting with other related tasks as needed.
- Preferred Experience & Skills
- 3-5 years in email marketing, lifecycle marketing, or CRM marketing with demonstrated ownership of multi-touch campaigns
- At least 2 years of experience using an email marketing platform
- HubSpot experience is a plus
Skills
- ability to proof emails across devices and clients before send, catch rendering issues, broken links, and incorrect personalization tokens
- Salary and Benefits
- The salary range for this position is $31 to $35 per hour.
- Wage depends on experience and qualifications.
Compensation
- The salary range for this position is $31 to $35 per hour.
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