Complex

Freelance TikTok Strategist, Complex Bets

New York · Contract

No sponsorshipDetected 44 days ago

Adobe Creative SuiteProject ManagementPremiere ProVideo ProductionCommunication

About the role

Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond.
Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture.
A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.

Develop, refine, and oversee the voice of Complex Bets across TikTok, demonstrating excellent judgment around sports betting, predictive markets, sports culture, and internet-native conversation.
Lead community management, moderation, and audience engagement while maintaining the distinct voice of Complex Bets.
Own key content pegs across major sports calendars, including NFL, NBA, MLB, NHL, UFC, college sports, soccer, and emerging prediction market opportunities.
Execute promotion of Complex Bets content initiatives, live events, watch parties, partner activations, and commerce opportunities.
Develop original real-time content around games, live events, breaking news, betting trends, internet memes, and cultural moments.
Create reactive social content during live sporting events and major betting moments, often in real time.
Manage editorial publishing workflows and coordinate posting schedules across Complex Networks.
Develop recurring TikTok franchises, series, and content formats that grow audience loyalty and engagement.
Manage freelancers, creators, contributors, and interns as needed.
Comfortable appearing on camera and developing a personal presence within content.

2-4 years of social media, editorial, sports media, or content experience at a publisher, sports brand, betting company, or media platform.
Strong knowledge of sports betting, gambling culture, fantasy sports, predictive markets, and sports media.
Proven understanding of TikTok platform strategy, audience growth, and engagement optimization.
Ability to quickly identify emerging narratives and trends before they reach peak virality.
Strong understanding of responsible gaming guidelines and sports betting compliance considerations.
Extensive knowledge of major sports leagues, athletes, sports media personalities, and online sports communities.
Familiarity with prediction market platforms, odds movement, market sentiment, and betting-related social conversation.
Ability to work cross-functionally and independently in a fast-paced environment.
Proficiency in Adobe Creative Suite, Premiere Pro, CapCut, and mobile-first content creation tools.

Use cultural intuition and emerging technologies to elevate both long form youtube and creative development outputs.
Work Schedule 40 hours a week Monday - Friday

Create, curate, and publish all content for the Complex Bets TikTok account, balancing entertainment, education, and audience engagement.
Work closely with editorial, video, design, commerce, partnerships, and events teams to develop TikTok-first coverage and campaigns.

Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Candidates must be legally authorized to work in the U.S. without the need for vi

This listing is sourced directly from Complex's careers page and normalized into a canonical job model.