The Trade Desk
Staff Product Manager, Audience Products
New York · Staff+ · Full-time
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odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
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About the role
- Our technology helps advertisers reach the right audiences across the open internet - from streaming TV and podcasts to mobile apps, news, and more.
- Advertising powers the content people love.
- When you work here, your impact is worldwide.
Responsibilities
- Experience crafting Product Requirements Documents and driving cross-functional execution in a matrixed environment
Requirements
- Hands-on AI experience: you've used AI tools to accelerate research, requirements, analysis, or delivery
Nice to have
- Use AI to move faster, applying AI tools across research, requirements, analysis, and delivery to raise the pace and quality bar of your PM work
- Define and track success metrics for audience products, including audience quality, performance, and revenue impact
- Bachelor's degree or equivalent practical experience
- 7-10+ years of product management experience, ideally in advertising technology or an adjacent platform business, with a proven track record of launching complex, data-intensive products
- Proven experience taking products from concept to launch, navigating ambiguity and validating demand along the way
- Experience working with first-party and third-party data, DMPs/CDPs, or data marketplaces
- Strong technical and UX fluency
Compensation
- In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role.
Company info
- Audience strategy is how advertisers turn a campaign brief into media that reaches the right person. It's the discipline of combining first-party data, third-party data, and modeled signals into a campaign seed or audience that delivers the right message to the right people and drives results. Programmatic media and The Trade Desk are built to be audience first, making these experiences core to how customers get value out of our products.
- We are looking for a Staff Product Manager to own TTD's advertiser-facing experience for building, curating, and activating audiences, the product surface where audience strategy becomes programmatic execution. This person deeply understands how advertisers think about audience strategy, has strong product and UX instincts, and partners closely with the adjacent product teams to make sure the right data and capabilities show up in the right workflow at the right time. This is a high-visibility product role at the center of how TTD's buyers find and reach the right audiences across the open internet.
- Audience strategy is how advertisers turn a campaign brief into media that reaches the right person.
- It's the discipline of combining first-party data, third-party data, and modeled signals into a campaign seed or audience that delivers the right message to the right people and drives results.
- Programmatic media and The Trade Desk are built to be audience first, making these experiences core to how customers get value out of our products.
- We are looking for a Staff Product Manager to own TTD's advertiser-facing experience for building, curating, and activating audiences, the product surface where audience strategy becomes programmatic execution.
- This person deeply understands how advertisers think about audience strategy, has strong product and UX instincts, and partners closely with the adjacent product teams to make sure the right data and capabilities show up in the right workflow at the right time.
- This is a high-visibility product role at the center of how TTD's buyers find and reach the right audiences across the open internet.
- Own product strategy and roadmap for TTD's in-platform audience experiences
- Design end-to-end workflows for building and assigning campaign seeds to audiences from first- and third-party data for activation
- Partner closely with engineering, design, and data science to deliver best-in-class advertiser-facing experiences
- Drive adoption of audience features with agencies, brands, and internal trading teams
- Represent the audience product vision internally and externally with brands and agencies
This listing is sourced directly from The Trade Desk's careers page and normalized into a canonical job model.