KAYAK

Senior Director, Brand Marketing NORAM

Cambridge Office · Director

Sponsorship not specified$200k-$230kDetected 8 days ago

Brand StrategyLeadership

About the role

With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package.
We're also transforming business travel with a new corporate travel solution, KAYAK for Business.
That's why we're focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.

Define and lead a full‑funnel, audience‑first brand strategy across NORAM that balances short‑term performance and long‑term brand building.
Lead integrated, cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels.
Partner with the Sr. Director of Creative to deliver a dual‑track approach that balances storytelling and conversion.
Co‑develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
Set NORAM media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
Highly effective, insight-driven campaigns that deliver both performance and brand impact
Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact
Experience developing of integrated campaigns across online and offline channels
Experience managing and developing teams and collaborating across functions and influencing at senior levels

This role will be required to work from our Cambridge, MA office 3 days per week.
12+ years of experience in brand marketing, with significant leadership experience across North America.

This listing is sourced directly from KAYAK's careers page and normalized into a canonical job model.