Instructure

Instructure

Growth Marketing Manager, Foundry

United States · Full-time

Sponsorship not specifiedDetected 13 hours ago
Full-Stack DevelopmentGrowth MarketingCollaboration

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16Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
  • And that's where you come in: Foundry is a standalone division inside Instructure, built to generate new revenue with AI-built products.
  • The role reports to the President, Foundry, with a matrixed dotted line to Instructure's Marketing leadership.

Responsibilities

  • Run go-to-market and launch. Own go-to-market readiness for pilots, early access, and general availability - timelines, channels, pricing input, and the launch assets that carry the story.
  • Build the demand engine. Generate pipeline through campaigns, audience building, early-access recruiting, and the top of the funnel that feeds the Founder's selling.
  • Drive content. Create the collateral, digital content, and customer-facing assets that build demand and make the differentiation obvious.
  • A demonstrated ability to drive go-to-market strategy and execute strategic product launches end to end.
  • Demand-generation range - campaigns, funnel, and audience building - not just positioning and decks.
  • We do this by giving smart, creative, passionate people opportunities to create awesome.
  • You'll set positioning, generate demand, and own the funnel from first touch to renewal, working hand in hand with Pod Founders who are selling as they build.
  • most pods start with no category, no audience list, and no playbook, and you'll build all three.
  • You want to own one slice - just messaging, or just campaigns - and hand off the rest.
  • Here you build the category.

Requirements

  • The ability to influence executive and cross-functional teams, and to present to groups large and small, virtually and in person.

Nice to have

  • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

Compensation

  • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

Benefits

  • Flexible work culture.
  • Generous time off, including local holidays and our annual "Dim the Lights" period in late December, when teams are encouraged to step back and recharge based on departmental needs.
  • Comprehensive wellness programs and mental health support
  • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
  • Craft the value proposition, naming, and packaging input for products customers have never heard of, and maintain messaging frameworks by segment across K12, higher education, and business and government.

Company info

  • At Instructure, we believe in the power of people to grow and succeed throughout their lives.
  • The more diverse we are, the better our ideas and outcomes.
  • All employees must pass a background check as part of the hiring process.
  • Be the market and customer expert. Become the go-to expert on the portfolio's customers and competitors, and feed that insight back into product and pricing.
  • Own lifecycle and adoption. Once customers land, drive adoption, expansion, and retention with consistent, value-based messaging.
  • In the core business, this work splits across product marketing, demand generation, content, and lifecycle teams; here, it's one person doing all of it - finding the message that lands, filling the early-access pipeline, and turning a working product into paying customers.
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