Red Ventures

Red Ventures

Director, Lifecycle Marketing

Charlotte, NC · Director · Full-time

Sponsorship not specified$140k-$175kDetected 2 days ago
Project ManagementCRMPerformance ManagementLeadershipCommunicationProblem SolvingMentoring

About the role

  • This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Monday through Thursday) and work fully remotely on Fridays each week.
  • Curious how Allconnect fits into Red Ventures?
  • Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Responsibilities

  • Lead and develop a small, high-performing team, providing mentorship, clear direction, and career growth opportunities.
  • Define and own the CRM strategy for Allconnect, aligning lifecycle marketing programs with business growth objectives.
  • Apply analytical rigor and creative problem-solving to advance personalization, segmentation, predictive modeling, and customer journey design-maximizing LTV, revenue from Email/SMS, and return visitor growth.
  • Build and maintain reporting frameworks to track CRM performance against KPIs, delivering actionable insights to guide investment and strategy.
  • Lead A/B and multivariate testing to optimize campaign performance and validate decision-making.
  • Execute and optimize customer journeys across email, SMS, push, and other owned channels-driving measurable engagement, retention, and revenue.
  • Partner closely with Product and Sales leadership to align CRM with lead management, conversion efforts, and pipeline acceleration.
  • We're seeking a Director of Lifecycle Marketing to lead customer engagement and lifecycle marketing across the Allconnect Group ( Allconnect and MyMove ) businesses.
  • As a leader, you'll combine strategic thinking with hands-on execution, building a best-in-class Lifecycle program that leverages advanced segmentation, automation tools, and testing.
  • You'll also play a critical role in shaping how Allconnect uses first-party data to create customer-centric journeys that differentiate our brand and deliver results.

Requirements

  • 5+ years of experience in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership role.
  • Direct experience managing and growing a small team, with a focus on coaching, performance management, and team development.
  • Deep expertise in email, SMS, push, and cross-channel lifecycle marketing
  • experience with leading CRM/marketing automation platforms.
  • Experience managing in a high-growth, fast-paced environment where hands-on execution is as important as strategy.
  • Excellent communication skills, with the ability to translate data and insights into actionable strategies.

Nice to have

  • Proven track record of driving measurable business results through CRM strategies and execution at scale.

Compensation

  • Total Cash Compensation Range: $140,000 - $175,000 per year
  • This role is also eligible for a target bonus. Equity may be offered separately and not included in total cash compensation. Actual compensation varies based on location, experience, and qualifications.

Benefits

  • That's why we offer a generous and flexible PTO policy.

Company info

  • Red Ventures is a global portfolio of high-growth companies - spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
  • At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
  • Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
  • We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
  • Red Ventures is a global portfolio of high-growth companies - spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe.
  • Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more.
  • Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees.
  • Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
  • At Red Ventures, we believe diverse, inclusive teams are better.
  • To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements.
  • This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
  • Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law.
  • Employment at Red Ventures is based solely on a person's merit and qualifications.
  • We are committed to providing equal employment opportunities to qualified individuals with disabilities.
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