Condé Nast

Senior Marketing Manager, Architectural Digest

1 World Trade Center, New York, NY · Senior

Sponsorship not specified$85k-$115kDetected 51 days ago

Project ManagementBrand StrategyCRMBusiness DevelopmentLeadership

About the role

Establish the marketing roadmap, creating comprehensive strategy briefs for creative and cross-functional teams to achieve KPIs related to new starts and churn reduction.
Identify new marketing opportunities by staying ahead of market trends, the competitive landscape, and emerging digital marketing technologies.
The Senior Manager, Marketing is responsible for the holistic strategic growth of the Architectural Digest consumer ecosystem.

Responsibilities

Own the brand P&L, delivering against revenue and profitability targets for consumer revenue lines across subscription & membership in close partnership with Finance.
Develop the long-range plan (LRP) focused on consumer-centric strategies to ensure sustainable growth across subscriptions and memberships.
Partner with Channel teams (Site, Paid, CRM) to develop thoughtful testing agendas and A/B rollout plans to maximize ROI.
Collaborate with Analytics to refine pricing, offer structures, and paywall strategies that increase ARPU (Average Revenue Per User) and LTV (Lifetime Value).
Partner with Editorial, Audience Development, and Analytics to develop new content, gating proposals, and strategic programming that drive engagement and incremental revenue.
Work with MarTech, Product, and Data teams to capitalize on new capabilities and build a shared roadmap for consumer revenue innovation.
Collaborate with the Events team to integrate membership programming-including industry events and surveys-into the broader marketing calendar and plans.
Partner with Commercial on potential sponsorship, event, or programming opportunities for AD PRO or AD PRO Directory membership.

Requirements

5-7 years of proven track record in digital marketing, media, or consumer revenue, specifically managing 360-degree campaigns with a focus on subscription and/or membership models.
High proficiency in using marketing and data dashboards to inform strategic decision-making and enhance campaign results.
Strong project management skills with the ability to brief creative teams and present performance optimizations to senior stakeholders.
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible.
You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Ability to define brand positioning and implement innovative ideas that have a significant, measurable impact on the business.
Expert at working cross-functionally across Editorial, Audience Development, Product/Technology, Analytics, Creative, and Commercial teams.
A genuine passion for the design landscape, coupled with an established network of industry contacts to drive brand authority and strategic partnerships.
The expected base salary range for this position is from $85,000 - $115,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.
In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.
What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.

Compensation

The expected base salary range for this position is from $85,000 - $115,000.

Company info

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms.
The company's portfolio includes many of the world's most respected and influential media including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Visa & Work Authorization

Partner with Commercial on potential sponsorship, event, or programming opportunities for AD PRO or AD PRO Directory membership.

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