WPP Media
Programmatic Manager
New York, United States
Sponsorship not specified$60k-$140kDetected 20 days ago
Google AdsInfluencer MarketingSignal ProcessingCommunicationCollaborationPublic Speaking
About the role
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
- For more information, visit wppmedia.com.
- Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results.
Responsibilities
- Collaborate closely with our teams to integrate programmatic strategies seamlessly into holistic campaigns, delivering influencer work in a strategic and innovative manner.
- Plan, execute, and optimize programmatic advertising campaigns across various retail media platforms, with a specific focus on Amazon DSP, YouTube and The Trade Desk to achieve KPIs and drive client success.
- Ability to confidently implement and oversee best practice setups across multiple DSPs.
Requirements
- A minimum of 3 years of experience in programmatic advertising, demonstrating a proven track record of managing successful campaigns.
- A strong understanding of social media platforms, influencer marketing, and the broader digital advertising landscape.
- A strong understanding of Google Ads Manager and/or DV360 to confidently active and strategise YouTube ad campaigns.
- The ability to comfortably present monthly performance reporting calls to the client, providing specific and relevant campaign insights while comparing results against benchmarks.
- The ability to present and help sell programmatic solutions in a client-friendly manner
- Experience in campaign management, including the capability to troubleshoot common issues such as creative rejections, landing page problems, and slow pacing.
- Hands on DSP experience. Ability to confidently implement and oversee best practice setups across multiple DSPs. E.g. Trade Desk, Amazon, other media platforms
- An analytical mindset with the ability to translate complex data into actionable insights that drive campaign performance.
- Excellent communication and interpersonal skills, enabling effective collaboration across teams and with clients.
- Experience in campaign management, including the capability to troubleshoot common issues such as creative rejections, landing page problems, and slow pacing. You ensure timely communication with the Client Services and Campaigns Teams, offering solutions for potential under deliveries.
- Regular social events and clubs.
- $600 WorkWell benefit.
- Top-of-the-line MacBook.
- Hybrid working and flexible hours.
- Medical, dental and vision coverage, plus 401k with company match.
Compensation
- The base salary range for this position at the time of this posting is indicated below.
Benefits
- 15 days PTO to start, with additional days for floating holidays, summer fridays, and sick days.
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This listing is sourced directly from WPP Media's careers page and normalized into a canonical job model.