WPP Media

WPP Media

Senior Associate, Programmatic

Chicago, United States; New York, United States · Senior

Sponsorship not specified$45k-$90kDetected 1 day ago
SEMLeadershipCommunicationCollaboration

About the role

  • Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
  • For more information, visit wppmedia.com.
  • About WPP Media WPP is the creative transformation company.

Responsibilities

  • Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
  • Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
  • Own operational tasks including budget management, billing and campaign creative trafficking.
  • Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
  • Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics.
  • Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory.
  • Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs and Third-Party Verification tools.
  • Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Requirements

  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising
  • 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
  • Familiarity with key programmatic or digital media platforms.

Compensation

  • The base salary range for this position at the time of this posting is indicated below.
  • $45,000 - $90,000 USD

Benefits

  • WPP Media & Benefits
  • Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
  • We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

Company info

  • In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
  • At WPP Media, we believe in the power of our culture and our people.
  • Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment.
  • We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Equal opportunity

  • equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
  • WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.

This listing is sourced directly from WPP Media's careers page and normalized into a canonical job model.