Paytient

Senior B2B Integrated Marketing Manager

United States · Senior · Full-time

Sponsorship not specifiedDetected 13 days ago

A/B TestingGoogle AdsHubSpotMarketoCRMLead GenerationResearchLeadership

About the role

We are seeking a Senior B2B Integrated Marketing Manager, serving as both a strategic architect and an executional integrated marketing powerhouse who can accelerate our pipeline growth.
This role is the engine that unites brand awareness, content, and demand generation into a singular revenue machine.
you demonstrably accelerate the growth of the business - driving pipeline volume, quality, velocity and, ultimately, revenue.

Lead the "Brand-to-Demand" continuum, partnering with brand marketing, product marketing and sales to architect end-to-end strategies that align top-of-funnel brand narrative through bottom-of-funnel conversion tactics.
Develop and implement an aggressive, multi-channel demand generation strategy and execution plan (paid media, email, social, webinars, and events) that drives maximum engagement and conversion.
Act as the primary driver of execution, hands-on managing digital campaigns with precision. Implement A/B testing frameworks and real-time adjustments to maximize lead quality and ROI.
Lead website optimization and partner with revenue operations to build the marketing automation engine including lead definition and workflows.
Partner with leadership to define the "anchor" pieces (research, industry reports, executive voice) that will influence the market to our advantage. Break them up into consumable storylines that fit with each channel in the execution engine.
Partner with Sales and Revenue Operations to align demand gen efforts with broker and employer buying cycles.
Identify and apply AI and automation tools to improve productivity, reduce time-to-market, and optimize campaign performance.
Manage the demand generation budget, coordinating with external vendors and agencies to scale capacity as needed.
We're looking for passionate, collaborative builders to join our team and help us create a future where everyone can more easily access and afford care.

You possess the rare ability to think big-picture (market positioning, category creation) while remaining a hands-on builder and optimizer of content and campaigns.
Builder Mindset: You possess the rare ability to think big-picture (market positioning, category creation) while remaining a hands-on builder and optimizer of content and campaigns.

8-10+ years of progressive B2B marketing experience, with a proven track record of scaling marketing efforts in a high-growth environment.

Paytient partners with thoughtful employers and health plans who understand the impact of that moment and want to ensure that every one of their plan members are easily able to access and afford care.
Our clients understand that an improved ability to self-pay for care changes patient behavior and creates value for the health plan.
This founding belief is becoming an emerging standard of care in health plan design and is now, in fact, a mandatory capability in some governmental health plans.
Founded in 2018, Paytient is now part of nearly 6,000 employer health plans and providing certainty that people are better able to access and afford care.
Medical, dental and vision insurance
$4,400 annual HSA contribution
Paytient Health Payment Account (HPA)
Monthly lifestyle spending stipend
Five weeks of annual PTO
Develop the content ecosystem that solves for "broker/HR education" hurdles, effectively moving prospects from skeptical observers to advocates.

This listing is sourced directly from Paytient's careers page and normalized into a canonical job model.