National Life Insurance Company

Associate Director, Digital Content & Social Media

Addison, TX; Montpelier, VT · Director

Work authorization requiredDetected 13 hours ago

HTMLA/B TestingAccessibilityProject ManagementJiraSEOContent MarketingSalesforceGoogle AnalyticsCRMLead GenerationCadenceWordPressResearchLeadershipCommunicationCollaborationOrganizational Skills

About the role

Come join one of America's fastest-growing insurance companies.
Since 1848, National Life Group has aimed to keep our promises, providing families with stability in good times and in bad.
Throughout that history, we have provided peace of mind to those families as they plan their futures.

Responsibilities

Ensure content producer delivers high-quality, compliant content and creative assets that support campaigns and business objectives.
Manage the creation, editing, and distribution of content across NLG's owned digital channels.
Partner with Compliance and Legal teams to facilitate content review and approval processes, maintaining accurate documentation and version control.
Develop KPIs and reporting dashboards to evaluate the effectiveness of digital content.

Requirements

7+ years of experience in digital content strategy, marketing, or communications, with proven success developing and optimizing multi-channel content programs (web, social, video, and email).
Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field
Strong understanding of SEO, analytics, and content performance, with hands-on experience using Google Analytics 4 (GA4), Google Tag Manager (GTM), SEMrush, or equivalent tools to inform content decisions.
Experience managing and publishing content within CMS platforms such as Sitecore, WordPress, or Adobe Experience Manager (AEM), ensuring accuracy, accessibility, and brand consistency.
Excellent writing and editing skills with the ability to translate complex ideas into clear, compelling, and compliant digital copy.

Nice to have

10+ years of experience in content strategy, digital marketing, or editorial leadership, preferably within financial services, professional services, or another highly regulated industry.
Experience leading content teams or editorial operations, managing workflows, priorities, and development for writers, producers, and designers.
Deep understanding of modern content formats and emerging digital trends, including video, podcasts, interactive content, and AI-assisted content creation tools (e.g., Copilot, ChatGPT).
Strong grasp of user behavior and journey-based storytelling, with experience using data, A/B testing, and analytics to improve message relevance and conversion performance.
Advanced proficiency in SEO and discoverability strategies, including keyword analysis, metadata management, and answer engine optimization (AEO) for emerging AI-driven search visibility.
Familiarity with content governance and compliance workflows, including accessibility (WCAG), brand voice standards, and content approval processes.
Strong presentation and communication skills with the ability to clearly articulate content strategy, performance insights, and creative concepts to senior stakeholders.
Demonstrates a proactive approach to continuous improvement and digital excellence, staying current on emerging trends in SEO, analytics, and digital content innovation.

Skills

Oversee corporate and agent-facing social media programs, ensuring consistency, compliance, and brand integrity across platforms.
Identify opportunities to strengthen channel performance and audience reach.
Conduct ongoing keyword research, analyze trends, and apply best practices for both search and emerging AI-driven discovery tools.
Leverage approved AI tools, where appropriate, to improve the efficiency, quality, and impact of their work.
Stay curious and open to new AI-enabled ways of working.
Exercise sound judgment by reviewing and validating AI-generated content.
Use AI responsibly and in accordance with company pol

Company info

Direct and contribute to the creation of compelling, insight-driven content, including thought leadership articles, blog posts, case studies, social media content, and interviews that reinforce NLG's brand and expertise.
Ensure all content reflects the company's tone, voice, and positioning while meeting engagement and performance goals.

Visa & Work Authorization

Please note that we do not offer visa sponsorship for this position.

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