Baidu
GTM Strategy & Operations (AI Desktop & Mobile App)
Mountain View, CA · Contract
Sponsorship not specified$35k-$40kDetected 55 days ago
Content MarketingBrand StrategyInfluencer MarketingCommunication
About the role
- But learning is hard work and this is something we hope you want to do. - Team orientation: We work in small, fast-moving teams.
- We watch out for each other and go after big goals together as a team.
Responsibilities
- Drive US user growth and go-to-market execution across multiple acquisition and community channels including YouTube, Tiktok, Reddit, LinkedIn, Product Hunt, influencer marketing, online communities, and emerging AI creator ecosystems.
- Develop and execute GTM growth strategies for consumer AI products, including organic growth, content marketing, creator partnerships, launch campaigns, and user acquisition experiments.
- Work closely with Product, Design, and Engineering teams to shape product positioning, branding, messaging, launch strategies, and viral growth loops.
- Collaborate with influencers, creators, AI communities and conduct user interview to build brand awareness and user engagement.
Requirements
- Proficiency in written and spoken Mandarin is a must-have skillset
- 1-3 years of experience in growth, GTM strategy, product marketing, consumer app marketing, or operations roles within AI, SaaS, mobile apps, or creator economy products.
- Strong understanding and hands on experience on consumer AI product trends, especially in AI productivity, AI voice, AI creator tools for image/ideo generation, AI vibe coding etc.
- Excellent communication and storytelling skills with the ability to craft compelling positioning and messaging for AI consumer products.
Compensation
- $35k-$40k
Benefits
- But learning is hard work and this is something we hope you want to do.
Company info
- Mission alignment: If you want to be part of a team to accomplish this great mission, we will provide you the best possible platform to do that.
- Hungry to learn: We are eager to see you learn new skills and grow.
- Ability to work on-site at least 4 days a week in our Mountain View office, we provide free yummy lunch and dinner every day.
This listing is sourced directly from Baidu's careers page and normalized into a canonical job model.