Quiet Professionals LLC

Quiet Professionals LLC

Performance Marketing Lead

United States (Remote) · Full-time

Sponsorship not specified$150k-$175kDetected 15 days ago
AlgorithmsSQLA/B TestingSEMGoogle AdsMeta AdsWritingHubSpotGoogle AnalyticsCRMPerformance MarketingRobotics

About the role

  • This is a senior individual contributor role reporting to the Head of Marketing.
  • Success looks like a predictable, scalable system that generates SQLs at target cost, converts them into customers at the expected rate, and compounds in efficiency over time.
  • You get in the weeds on keywords, audiences, ad copy, landing pages, and platform integrations because that's where leverage lives.

Responsibilities

  • Build and manage highly granular keyword and ad group structures across category terms (machine tending automation, cobot arms), competitor terms (Universal Robots, Fanuc), and deep sub-niche terms (aluminum welding, CNC machine tending, lathe automation).
  • Own competitor term strategy with a clear point of view on when and why to bid on specific competitors.
  • Manage budget allocation across campaigns and ad groups based on performance data, not gut feel.
  • Build and execute paid social campaigns across Meta, LinkedIn, and other relevant platforms targeting manufacturing operators, engineers, and automation decision-makers.
  • Develop creative strategies for audience enrichment - layering first-party data, customer lists, and third-party signals to dramatically improve targeting quality in a market where our buyers are hard to find on social platforms.
  • Own the full creative pipeline: ad copy, static visuals, and video assets, working closely with the design team to produce high-performing creative at pace.
  • Develop and maintain a clear strategy for balancing prospecting and retargeting spend, with a rigorous approach to measuring incrementality from retargeting campaigns.
  • Own the conversion architecture across landing pages and key website flows, with a structured A/B testing program built on clear hypotheses.
  • Work closely with design and development to rapidly produce, launch, and iterate on test variants.
  • Think like a UX strategist - hierarchy, messaging, CTAs, form design, and page speed all fall within your purview.

Requirements

  • 5-7 years of hands-on performance marketing experience, with at least 2-3 years in B2B technology, industrial, or manufacturing-adjacent markets where sales cycles are long and buyers are technical.
  • Deep expertise across paid search, paid social, and conversion rate optimization - not a generalist who dabbles, but someone who is genuinely strong in all three.
  • Strong understanding of marketing technology architecture - how platforms connect, how conversion data flows, and how to build reliable tracking and attribution.
  • You can write search ads, social copy, and landing page headlines that convert.

Nice to have

  • Experience marketing to manufacturers, plant operators, or industrial engineers.
  • Familiarity with robotics, automation, or adjacent hardware/software categories.
  • Experience with Conversion API (CAPI) implementations for Meta and Google.

Skills

  • Be the person who understands how data moves between systems and can diagnose when something breaks.
  • Report on performance with clarity and precision - dashboards, weekly reviews, and monthly deep-dives that separate signal from noise.

Compensation

  • The salary range for this role is $150,000-$175,000, depending on experience.
  • Base salary is just one part of overall compensation at Standard Bots.

Benefits

  • All full-time employees are eligible for employee stock options.
  • We also offer a package of benefits including paid time off, medical/dental/vision insurance, life insurance, disability insurance, and 401(k).

Company info

  • Standard Bots is America's industrial robot company.
  • We're building the world's most accessible robotics platform to bring AI-native automation into manufacturing and beyond to propel human productivity toward a more abundant future.
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