Kepler Group
Manager, SEO
Philadelphia
Sponsorship not specified$90k-$110kDetected 7 days ago
JavaScriptHTMLCSSAlgorithmsLLMsSEOGoogle AnalyticsCRMCompensationResearchLeadershipCommunicationOrganizational Skills
About the role
- In fact, we're proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. - We're transparent with our employees.
- For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. - We're fun.
- SEO Manager Kepler is seeking a highly motivated and experienced Search Engine Optimization (SEO) Manager to join our growing marketing team.
Responsibilities
- End-to-End SEO Strategy & Execution: Develop, implement, and manage comprehensive SEO strategies to achieve business objectives, increase organic search visibility, and drive qualified traffic to our website.
- Content SEO: Collaborate with content creators and writers to optimize new and existing content for key pages, ensuring alignment with SEO best practices and keyword strategies. This includes optimizing on-page elements, content structure, and user experience.
- Link Building: Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites, improving domain authority and search rankings.
- SEO Keyword Strategy: Conduct in-depth keyword research to identify high-value keywords and long-tail opportunities. Develop and maintain a comprehensive keyword strategy that informs content creation, technical optimizations, and overall SEO efforts.
- Develop, implement, and manage comprehensive SEO strategies to achieve business objectives, increase organic search visibility, and drive qualified traffic to our website.
- Collaborate with content creators and writers to optimize new and existing content for key pages, ensuring alignment with SEO best practices and keyword strategies.
- Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites, improving domain authority and search rankings.
- Develop and maintain a comprehensive keyword strategy that informs content creation, technical optimizations, and overall SEO efforts.
Requirements
- 4-6 years of hands-on experience in SEO, with a proven track record of success in driving organic growth, ideally in a B2B or SaaS vertical
- In-depth knowledge of search engine algorithms and ranking factors in LLMs and AI Visibility.
- Strong understanding of technical SEO principles and best practices.
- Experience with various SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, Screaming Frog).
- Proficiency in managing Google Merchant Center and optimizing product feeds.
- Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
- Demonstrated experience in developing and executing successful link building campaigns.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
- People leadership experience
- Bonus Points:
Nice to have
- Local, retail, or franchise SEO experience
- Familiarity with content management systems (CMS) like WordPress.
- Basic understanding of HTML, CSS, and JavaScript as they relate to SEO.
Skills
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms.
- Provide actionable insights and recommendations for continuous improvement.
Compensation
- $90,000-$110,000
- Target Total Cash: $94,500 - $115,500
- Annual Work From Anywhere 4 weeks per year
Benefits
- Healthcare/Dental/Vision
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave
- 16 week primary caregiver / 6 week secondary caregiver leave
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