Albert Invent
Digital Marketing Manager, Web & AI Search
Remote (Atlanta, Georgia, US)
Sponsorship not specifiedDetected 18 days ago
SEOHubSpotGoogle AnalyticsGrowth MarketingWordPressWebflowLeadershipCommunicationCollaborationAdaptability
About the role
- As chemists ourselves, we know what it's like when software doesn't work the way you do - stuck with systems built by people who never spent a day at the bench.
- Define the organic pipeline contribution model - connecting web performance, search visibility, and conversion outcomes to measurable revenue impact.
- Define digital best practices and scalable workflows that raise the capability floor of the broader marketing organization.
Responsibilities
- Strategy & Delivery Own the website as a growth channel - defining strategy, setting priorities, and driving the roadmap for organic and AI-powered search visibility across traditional and emerging platforms.
- Develop and execute SEO and GEO/AEO strategies that improve Albert's discoverability in AI-generated search environments including ChatGPT, Perplexity, and Gemini.
- Partner with content, product marketing, demand generation, and RevOps to develop high-performing organic growth programs and search-driven conversion paths.
- Manage external agencies, developers, and freelancers to execute web and SEO workstreams efficiently; build scalable processes and digital best practices across the marketing organization.
- Build reporting frameworks that surface organic performance, website engagement, and AI search visibility to leadership.
- Leadership & Impact Shape Albert's category leadership through content architecture, topical authority building, and a website experience that clearly communicates Albert's value to scientific and technical buyers.
- Operate as the internal authority on web strategy and AI search - advising cross-functional partners and leadership on how search and discovery are evolving.
- Proven ability to manage agencies, contractors, and external development resources.
- Key Competencies Systems Thinking: Ability to visualize how web, content, and search systems connect to drive meaningful business outcomes across the buyer journey.
- Leadership: Ability to lead initiatives and drive scalable, high-impact programs to completion with minimal oversight.
Requirements
- Strong interpersonal skills and the ability to work effectively with cross-functional teams including product marketing, demand generation, and RevOps.
- Proficiency with GA4, Google Search Console, HubSpot, and modern analytics platforms.
Benefits
- Execution & Collaboration Lead technical SEO initiatives including schema markup, internal linking, metadata, crawl optimization, and Core Web Vitals; ensure ongoing site health and performance.
Company info
- We love our global team.
- We are looking for an ambitious and results-driven Digital Marketing Manager, Web & AI Search to join our growing team.
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