NAB
Demand Generation Specialist
US - Remote
Sponsorship not specifiedDetected 22 days ago
Project ManagementHubSpotSalesforceMarketoCRMPerformance MarketingSalesLead GenerationResearchCollaboration
About the role
- This is a results-oriented role where your success is tied directly to the growth of the sales pipeline.
- Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc.
- NorthAB, LLC ("North") reserves the right to alter this description at any time.
Responsibilities
- Vertical Campaign Strategy, Execution, and Orchestration: Build, launch, and manage multi-channel demand generation campaigns using paid and organic,content syndication, email and social marketing, webinars, and partner and sales marketing.
- Lead Generation and Nurturing: Map customer journeys and build automated email workflows that capture interest, educate prospects, and move leads toward sales.
- Lead Scoring and Lead Lifecycle Management: Own lead scoring models, lead lifecycle stages, and routing rules inside the marketing automation and CRM platforms so the right leads reach sales at the right time.
- Account-Based Marketing (ABM): Work hand-in-hand with sales to develop targeted outreach and personalized campaigns aimed at high-value target accounts.
- Paid Demand Direction: Brief and direct paid demand campaigns such as LinkedIn lead generation, paid content syndication, and intent-based display, in partnership with the performance marketing team.
- Webinar: Lead the promotion and execution of digital events to drive registrations, attendance, and post-event follow-up.
- Sales Alignment and Handoff: Run the MQL-to-SDR handoff and keep tight feedback loops with sales on lead quality, routing, and the context account executives need to close marketing-sourced leads.
- Reporting and Analytics: Own campaign and funnel reporting, build dashboards that track performance and attribution, and surface insights to sales and leadership.
- Cross-Functional Collaboration: Coordinate with design teams to produce the marketing assets that fuel campaigns.
- Program Budget: Manage the demand generation program budget across events, webinar platforms, content syndication, and ABM tooling, allocating spend to the channels that drive pipeline.
Requirements
- 4 to 5 years in demand generation, B2B marketing, or campaign management.
- Proficiency with marketing automation and CRM platforms (for example HubSpot, Marketo, or Salesforce).
- Comfort working with data, reporting, and attribution to show the impact of marketing on revenue.
- It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
Skills
- Contribute to velocity metrics and framework scoping and measurement strategy.
Benefits
- Education and Experience:
Company info
- We are looking for a strategic, pipeline-driven Demand Generation Specialist to drive measurable business growth by bridging high-level campaign planning and tactical execution.
Visa & Work Authorization
- origin, religion, age, gender, protected disability, marital status, familial status, veteran status, height, weight or citizenship
This listing is sourced directly from NAB's careers page and normalized into a canonical job model.