GreenLite
Marketing Leader
New York City · Director · Full-time
Sponsorship not specifiedDetected 56 days ago
Full-Stack DevelopmentSEOSEMContent MarketingPerformance MarketingCadenceLeadershipCollaboration
About the role
- This is one of the most strategic hires the company will make this year.
- This role will introduce four key capabilities to GreenLite:
- Product marketing as a discipline - positioning frameworks, value prop architecture, persona-based messaging, competitive intelligence, and the category narrative that educates the market on why GreenLite is different.
Responsibilities
- Over 500,000 forms and 20,000 processes, yet 95% of cities use the same building code.
- We combine AI-powered technology with an in-house team of registered architects, engineers, and city planners to deliver the fastest, most predictable path to permit approval.
- GreenLite has raised $86M in venture funding from leading investors including Insight Partners, Energize Capital, Craft Ventures, LiveOak Ventures, Trust Ventures, and Chicago Ventures.
- Own content strategy across the buyer's journey, from case studies and pitch decks to thought leadership and website copy. Directly produce high-priority assets and manage production of the rest.
- Develop and execute a CEO/founder thought leadership strategy that positions GreenLite as a trusted voice and category educator in the permitting and compliance space.
- Partner with Sales on pipeline targets, enablement materials (talk tracks, battle cards, email sequences, vertical-specific collateral), and bespoke ABM materials for enterprise land deals.
- Experience managing agency partners for design, paid media, SEO/GEO, and PR, maintaining accountability for outcomes when execution is outsourced.
- Team-Building Events
- Regular opportunities to connect, collaborate, and celebrate as a team.
Requirements
- 8-10+ years of B2B marketing experience with ownership across product marketing, demand generation, and marketing ops.
- Strong pluses: Experience in construction, commercial real estate, proptech, or architecture.
- Experience marketing to real estate development and construction executives.
Skills
- positioning frameworks, value props, persona-based messaging, category narrative.
Compensation
- Performance-Based Annual Bonuses
Benefits
- Generous base salary & access to our Employee Equity Program, so you can grow with us.
- Premium Health Coverage
- Comprehensive medical, dental, and vision insurance for full-time team members and their families.
- 401(k) Retirement Plan
- Parental Leave
- Wellness Support
- Flexible time off so you can recharge, travel, or take care of life as needed.
Company info
- Founded in 2022 by builders, entrepreneurs, and industry experts, GreenLite https://greenlite.comeliminates permitting uncertainty for developers nationwide.
Equal opportunity
- GreenLite values people from all walks of life and professional backgrounds. We understand not everyone will meet all the above qualifications on day one. That's okay. If you're passionate about the construction industry and want the opportunity to grow in your career, we encourage you to apply.
- GreenLite is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.
- GreenLite values people from all walks of life and professional backgrounds.
- We understand not everyone will meet all the above qualifications on day one.
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This listing is sourced directly from GreenLite's careers page and normalized into a canonical job model.