Cornbread Hemp

National Key Account Manager-Functional Wellness

Louisville, US · Full-time

Sponsorship not specified$120k-$150kDetected 21 days ago

CRMSalesPipeline ManagementForecastingLeadershipCollaboration

About the role

The ideal candidate is a true self-starter who already knows the natural channel and has the relationships to turn buyer conversations into placements and velocity.

Develop account-specific strategies across natural chains for both functional product lines.
Broker Management: Recruit, negotiate, onboard, and manage natural-channel broker relationships to extend reach and accelerate buyer access.
Full-Cycle Selling: Own the complete sales cycle - build your own pipeline, secure buyer meetings, present the brand and category story, negotiate terms, and close to first purchase order.
Account Growth and Velocity: Drive each account past the close.
Win reorders, expand placements and door counts, and partner with marketing on the support that drives sell-through.
Forecasting and Pipeline Management: Build and maintain a detailed, accurate sales pipeline with reliable forecasting.
Partner with the VP of Sales on KPIs, revenue targets, and account-level reporting.
Marketing & Operations Collaboration: Partner with marketing on sell-in materials, promotions, POS displays, and account support, and with operations to ensure supply-chain readiness for distributor and direct orders.
Recruit, negotiate, onboard, and manage natural-channel broker relationships to extend reach and accelerate buyer access.
Own the complete sales cycle - build your own pipeline, secure buyer meetings, present the brand and category story, negotiate terms, and close to first purchase order.

Flexibility and Travel: Ability to work remotely with frequent travel for buyer meetings, trade shows, and key markets - up to 50% of the time.
Minimum of 5+ years selling into the natural products channel, with existing relationships among category buyers at chains like Whole Foods, Sprouts, and Natural Grocers as well as KeHE and/or UNFI.
You are familiar with the categories - both functional beverages and functional mushroom gummies - with a proven ability to introduce a new or unfamiliar product into a buyer's set and make the category make sense.
Ability to work remotely with frequent travel for buyer meetings, trade shows, and key markets - up to 50% of the time.

DSD beverage sales knowledge and ability to coordinate with our THC Seltzer DSD sales team when opportunities arise.
Direct-to-retailer experience in the VMS / supplements category for our Mushroom Gummies - a strong plus.
Experience launching emerging functional or better-for-you brands.
Experience with natural-channel trade shows such as Expo West.
Why Join Cornbread Hemp?
The natural channel is hungry for the kind of clean, organic, functional products Cornbread Hemp makes - and our Mushroom and Spritz lines are built for it.
Compensation: This is a high-impact sales role with compensation structured to reward the accounts you open and grow.
Demonstrated success selling functional or better-for-you beverages into the natural channel through KeHE and UNFI, with a deep understanding of distributor programs and DC rollouts.

This is a high-impact sales role with compensation structured to reward the accounts you open and grow.
Actual salary based on experience and book of business.

Full benefits package including health, dental, and vision insurance.
What We Offer: The opportunity to build the natural channel for a high-growth, nationally recognized brand with two fast-growing product lines.
A collaborative, supportive work environment rooted in Kentucky heritage and organic integrity.
Equity grant from the company's existing option pool, vesting over four years with a one-year cliff, offering meaningful ownership upside in a high-growth company.
We are seeking a Key Account Manager, Natural Channel to build and grow Cornbread Hemp's presence across the natural products channel with our new non-hemp functional wellness products.
Flexible and remote working capabilities.

Cornbread Hemp is the nation's leading USDA Certified Organic hemp company, dedicated to creating the highest-quality, full-spectrum hemp products on the market.
Headquartered in Louisville, Kentucky, we have built our brand on organic integrity, third-party transparency, and Kentucky heritage.
Today we are scaling rapidly across e-commerce, national retail, and a fast-growing beverage portfolio that includes our THC seltzers, our non-alcoholic functional Spritz line, and our functional mushroom gummies.
Professional development and career advancement as our sales organization scales.

This listing is sourced directly from Cornbread Hemp's careers page and normalized into a canonical job model.