Fundraise Up

Paid Media Specialist

USA (EST and CST) - Remote

Sponsorship not specified$66k-$72kDetected 13 days ago

AccessibilitySEMGoogle AdsHubSpotSalesforceGoogle AnalyticsCRMSalesLead GenerationCadenceLeadershipPlain Language

About the role

This role is part of a deliberate move to bring our always-on paid media motion in-house - maintaining the foundation we've built while evolving our approach alongside a growing enterprise and account-based GTM motion.
You'll report to the Director of Revenue Marketing and work closely with marketing leadership to keep campaigns running accurately, surface performance data clearly, and move our testing program forward consistently.
If you're the kind of person who's always asking what could be better and backs it up with data, you'll thrive here.

Set up, launch, and maintain paid search and paid social campaigns across Google Ads, LinkedIn, and Meta/Instagram, following established naming conventions, targeting parameters, and budget controls.
Implement ongoing optimizations including creative and copy updates, audience adjustments, and bid changes
support event-targeted and geo-fencing programs around key conferences and Fundraise Up-hosted events.
Collaborate with marketing stakeholders and design to recommend landing page optimizations and brief, iterate on ad creative using test data to make feedback specific and actionable.
Document test hypotheses, setups, results, and learnings in a shared log - and proactively share findings across channels so paid insights inform email, content, and events decisions.
Work with RevOps on lead routing accuracy and source attribution hygiene between HubSpot and Salesforce.

Experience with UTM tagging and an understanding of how campaign source data flows into a CRM
HubSpot experience is a plus.
Experience running or supporting structured A/B tests.
Strong attention to detail - you catch tracking errors, naming inconsistencies, and budget discrepancies before they compound.
Clear communicator who proactively surfaces updates, flags issues, and translates data into plain-language observations for stakeholders.
Fluency with AI tools (ChatGPT, Claude, etc.) as genuine productivity accelerators - for drafting copy, structuring reports, generating test hypotheses, and more.
Experience running paid programs at a B2B SaaS company, ideally with a longer or more complex sales cycle.
Exposure to ABM or account-based targeting concepts.

2+ years of hands-on paid media experience, including direct in-platform campaign management in Google Ads and/or LinkedIn Campaign Manager.

The compensation range for this role is $66,000 - $72,000.
Final compensation will be determined based on relevant experience, skills, qualifications, alignment with the role's requirements and location.

Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees
Perks & Benefits

This listing is sourced directly from Fundraise Up's careers page and normalized into a canonical job model.