Vans
Vans: Senior Manager, Media Strategy
USCA > USA > California > Costa Mesa HQ - VAN · Senior
Sponsorship not specifiedDetected 8 days ago
A/B TestingBrand StrategyPerformance MarketingLeadership
About the role
- Vans is the original brand rooted in the authentic lifestyle of skateboarding.
- Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends.
- If you can see yourself working side-by-side with a team of people who think and live "Off the Wall," Vans just may be the place for you.
Responsibilities
- Lead integrated media strategy and execution across the U.S. and Canada, spanning social, search, video, Connected TV, audio, and out-of-home.
- Align media plans with regional business objectives and global brand strategy to drive brand awareness, product consideration, and measurable sales impact.
- Manage a multi-million-dollar media budget, making strategic allocation decisions to maximize ROI.
- Track performance against ambitious traffic and revenue goals, present weekly insights to leadership, and continuously optimize campaigns to meet or exceed forecasts.
- Your day will involve leading a team of paid media associates and agency partners to collectively drive brand awareness, product consideration, and revenue growth to meet our full-funnel business priorities.
Nice to have
- Performance marketing (acquisition and retention) strategy, execution, and optimization
- Advanced analytics and measurement skills
- managing measurement towards KPI's
- Experience with budget management
- Experience with lifestyle apparel/footwear brand is a plus
- Understanding of Canadian market is a plus
Skills
- 7-10 years of direct-to-consumer brand and performance media experience
Compensation
- $125,280.00 USD - $156,600.00 USD annually
Company info
- We are driven by our mission to inspire and empower everyone to live "Off The Wall" - embracing the youthful spirit of freedom, non-conformity, and relentless progression.
- Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves.
- We are constantly inspired by the future generation of positive catalysts within our community.
- So, before we get to the job details, take a minute to learn a little more about us - our values and our culture.
- To learn more about our values and our culture, visit Vans Careers or www.vans.com.
Visa & Work Authorization
- rd to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, d
This listing is sourced directly from Vans's careers page and normalized into a canonical job model.