Sila

General Manager

Beltsville, MD · Mid

Sponsorship not specified$150k-$180kDetected 53 days ago

Performance ManagementCadenceLeadershipMentoringVariance Analysis

About the role

The General Manager of a Sila Maryland brand is the senior leader of their location - a true owner-operator who commands the full business with clarity, urgency, and accountability.
The best Sila GMs are students of their business.

Understand and optimize the core financial levers of the business: direct labor efficiency, gross profit, selling expenses, break-even point, and material cost management.
Lead monthly financial reviews with your AVP and Regional Controller
come prepared, know your story, own your gaps.
Lead the complete customer funnel - demand generation, call booking, dispatch, sales conversion, and install execution - with daily visibility into where the funnel is breaking and why.
Recruit, hire, develop, and retain a high-performing team across service, install, sales, and office functions.
Lead monthly financial reviews with your AVP and Regional Controller; come prepared, know your story, own your gaps.
Partner actively with your HRBP on talent planning, performance management, and workforce decisions; don't manage people issues in isolation.
Model the Sila values - People First, Integrity Always, Results-Driven, Customer Excellence - in how you lead every single day.
Maintain deep competitive intelligence on the Maryland market - understand who's gaining share, why, and what Sila needs to do to win.

Strong financial acumen: comfortable with income statements, budget variance analysis, and using data to drive daily operational decisions.
Proven track record of developing frontline and management-level talent - people leave your teams better than they arrived.
High presence and accountability orientation: you lead from the field, not from a spreadsheet, and your team knows it.
You're not running an island. Sila's shared services model means you have real support behind you - an HRBP, Regional Controller, Regional Marketing team, and peer GMs who are all invested in your success and the success of the platform. The expectation is that you use those resources proactively, not reactively.
You'll participate in a structured regional operating rhythm - weekly 1:1s with your AVP, Sales & Marketing alignment meetings, monthly financial reviews, and quarterly business reviews. These aren't administrative checkboxes
they are the mechanism by which great GMs stay ahead of problems and accelerate performance.
Sila is growing fast in the Mid-Atlantic, and Maryland is a priority market. The GM who succeeds here will have the opportunity to grow with the platform - into multi-site leadership, regional roles, or other strategic opportunities as the business scales.

membership expansion, maintenance agreements, adjacency services, and local marketing initiatives.
Contribute to Sila's Mid-Atlantic platform strategy by flagging tuck-in acquisition opportunities, sharing market insights, and collaborating with peer GMs across the region.
Demonstrated experience leading a home services, trades, or field-operations business with full P&L responsibility - HVAC, plumbing, electrical, or similar preferred.
Clear, direct communicator who gives real-time feedback, sets unambiguous expectations, and holds the line without drama.
Experience within a multi-brand, PE-backed, or high-growth platform environment is a plus - comfort with change and a bias for standardization where it makes sense.
Undergraduate degree preferred but not required
results and track record matter more.
You're not running an island.

Develop and manage an annual budget
Hold direct reports strictly accountable to their KPIs through structured 1:1s, performance conversations, and clear expectations - not just annual reviews.

daily huddles, weekly KPI scorecard reviews, and monthly performance deep-dives using Sila Vision Boards.

This listing is sourced directly from Sila's careers page and normalized into a canonical job model.