Fanatics Collectibles

App User Acquisition Manager

New York, NY, United States

Sponsorship not specified$96k-$120kDetected 11 hours ago

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About the role

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology.
As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports and engages more than 81 million fans.

Responsibilities

Summary: Topps Digital, a division of Fanatics Collectibles, is seeking a hands-on Mobile User Acquisition Manager to own end-to-end acquisition campaigns across our portfolio of mobile apps.
You'll manage paid media, optimize performance across multiple channels, collaborate on creative strategy, and leverage attribution data to acquire high-quality users while improving ROAS, retention, and long-term growth.
This position will help develop and drive day-to-day user acquisition and retargeting campaigns via multiple channels.
Manage third-party ad network relationships
Manage budgets and allocate accordingly to strive for optimal ROI
Create, manage & optimize in-house marketing campaign efforts
Partner with attribution platform representatives to maximize platform capabilities and campaign performance
Partner with designers and content producers to develop, test, and optimize creative concepts using campaign performance insights
Storyboard and project manage video ad creation and production
Support experiential marketing events that drive app acquisition and user growth.

Nice to have

Research and recommend 3 rd party ad networks to test
Supply networks with assets, creative refreshes, tracking links, etc.
Monitor campaign performance and recommend optimizing solutions
Google AdWords campaigns, App Store Search Ads, etc.
Research and test interest groups to find new pockets of users
Work closely with larger Fanatics Collectibles & Fanatics Holdings groups to identify and leverage cross-promotional opportunities
4+ years previous User Acquisition or App Marketing Manager experience is required
Experience with mobile apps, gaming, or other consumer mobile products is strongly preferred.

Compensation

The salary range represents base pay only and does not include short-term or long-term incentive compensation.

Company info

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods
collect physical and digital trading cards, sports memorabilia, and other digital assets
and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans
a global partner network with approximately 900 sports, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes
Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Fanatics is building a leading global digital sports platform.
We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.
Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles.
Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

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This listing is sourced directly from Fanatics Collectibles's careers page and normalized into a canonical job model.