Mediabrands
Group Director, Audience Analytics
New York, New York, United States · Director
Sponsorship not specified$180k-$200kDetected 35 days ago
Data AnalysisSalesResearchLeadershipCommunicationCollaborationPublic Speaking
About the role
- The Group Director, Audience Analytics is a strategic leadership role responsible for shaping and driving audience work for a major B2B technology client.
- This leader will champion a data-driven approach to understanding buyer behavior, segmentation, and activation, focused on driving business growth and pipeline development while supporting client points of view (POVs) on key audience-related topics.
Responsibilities
- Lead the development of comprehensive audience strategies and addressable frameworks that align with the client's business objectives, account-based marketing goals, and sales enablement initiatives across product lines and market segments.
- Create compelling audience narratives and presentations that effectively communicate insights and recommendations to clients and internal stakeholders, translating technical capabilities into business value.
- Own the development and evolution of comprehensive audience playbooks that document best practices, buyer insights, account segmentation strategies, and activation tactics. Ensure playbooks are regularly updated and promoted across teams.
- Coordinate with global market teams and local data partners to ensure audience strategies are effectively implemented and adapted across different markets while maintaining consistency in approach and data governance.
- Lead audience professionals, fostering a collaborative and high-performance environment.
- Provide guidance on developing buyer insights, account segmentation strategies, and activation plans.
- Implement processes and best practices to ensure audience/data integrity and consistency across all team outputs.
- Serve as a strategic partner to senior-level client stakeholders, building strong relationships and establishing trust in their go-to-market strategy.
- Proactively identify opportunities to enhance B2B audience strategy and drive account growth and pipeline development.
- Manage client expectations and ensure timely delivery of high-quality work.
Requirements
- Experience with data management platforms (DMPs), customer data platforms (CDPs), B2B intent data platforms, and marketing technology solutions.
- This leader must be a compelling storyteller through data, capable of translating complex information into clear and actionable insights for enterprise decision-makers.
Skills
- Strong understanding of buyer personas, account segmentation, and activation techniques across B2B media channels.
- Comfort with AI and automation tools and ability to evaluate their application for audience strategy and execution.
- Excellent communication and presentation skills with ability to engage technical and non-technical audiences, including C-suite executives.
- Proven ability to lead and develop high-performing teams.
- Deep understanding of B2B technology sales cycles, buyer behavior, and enterprise marketing strategies.
- Advanced analytics and strategic market research knowledge specific to B2B audiences.
- Familiarity with Omnicom's Omni platform or similar data and analytics tools.
- Experience managing across multiple markets or geographies.
- Understanding of the technology landscape, including enterprise buying behaviors and B2B media platforms.
- Wage and Benefits
- The salary range for this position is posted below.
- Employment Transparency
Compensation
- $180,000 - $200,000 USD
Benefits
- Audience Vision & Strategy:
- Promote a culture of innovation, continuous learning, and data-driven decision-making.
Visa & Work Authorization
- , color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by appli
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This listing is sourced directly from Mediabrands's careers page and normalized into a canonical job model.