ACI Worldwide
Director of Digital Marketing
Norcross, GA, United States · Director · Full-time
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About the role
- Provide campaign execution infrastructure for field marketing, & demand gen
- Monitor and track whether ACI appears in LLM-generated answers, identify gaps, and adjust content strategy to improve brand discoverability in generative search environments.
- Interpret session recordings, scroll maps, click maps, and rage-click reports to identify friction points in buyer journeys and translate findings into actionable UX recommendations.
Responsibilities
- Create and maintain a QA process for all digital publishing
- Own the website, site performance and accessibility including UX, information architecture, navigation, and landing page builds against pipeline and conversion goals.
- Drive conversion rate optimization across key buyer journeys across solution pages, product CTAs, demo request flows, and gated content
- Implement and optimize progressive profiling across gated content and form touchpoints to improve UX without sacrificing conversion volume; partner with Marketing Ops on field mapping and CRM enrichment.
- Own cookie consent management and privacy compliance for all digital and ensure compliance with GDPR, CCPA, and relevant regional privacy laws given ACI's global footprint.
Nice to have
- Strategic synthesis and pattern recognition
- Commercial acumen and revenue-oriented thinking
- Data-driven storytelling for executive audiences
- Executive presence and stakeholder management
- Competitive foresight and market anticipation
Compensation
- In return for your expertise, we offer opportunities for growth, career development, and a competitive compensation and benefits package—all within an innovative and collaborative work environment.
Visa & Work Authorization
- Applicants must be currently authorized to work in the US on a full-time basis.
This listing is sourced directly from ACI Worldwide's careers page and normalized into a canonical job model.