Viralnation

Manager, Performance Marketing

Canada · Contract

Sponsorship not specified$90k-$110kDetected 6 days ago

AlgorithmsA/B TestingProject ManagementSEMPerformance MarketingProcess ImprovementPerformance ManagementCommunicationMentoringPublic Speaking

About the role

Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands.
While we continuously exceed our goals, we need your help - our success is only as great as our people.
The Manager brings the strategy lens to an integrated Performance Marketing pod, with an emphasis on paid social.

Lead the development and execution of full-funnel, cross-channel paid media strategies aligned to client business objectives.
Own campaign performance across paid social (primary), paid search, and programmatic, ensuring strong execution, optimization, and reporting.
Act as the senior strategic lead on accounts, guiding optimization frameworks and identifying growth opportunities.
Collaborate with Sr. Associates to develop performance driven insights, recommendations.
Own the development of clear client narratives
Manage and strengthen client relationships, being the lead point of contact for performance marketing related questions and strategic recommendations.
Drive a culture of experimentation across creative, audiences, bidding strategies, and platforms.
Partner with creative, strategy, and influencer management teams to ensure content aligns with platform best practices and performance goals.
Own final campaign QA and establish QA standards and tracking frameworks across your team.
Manage, mentor, and develop Sr. Associates, providing feedback, training, and career development growth goals.

Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward.
4+ years of performance-driven digital marketing experience, with deep expertise in paid social and strong working knowledge of paid search
Strong understanding of attribution, conversion tracking, and measurement frameworks.
Experience managing vendor and platform relationships (Meta, TikTok, Google, etc.).
Proficiency in the Google Suite and project management tools (e.g., monday.com).

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates - our hiring teams make all hiring decisions.
AI note-taking tools may be used during interviews.

Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
At Viral Nation, compensation is structured, performance-led, and market-aligned.
Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone.
lead weekly, bi-weekly and monthly reports. Collaborates with Associate Director to develop quarterly, semi-annual and/or annual business reviews.
This role has an annual salary range of $90,000 to $110,000.

Viral Nation is committed to diversity, equity and inclusion in our agency.
Experience mentoring team members, supporting growth goals and education of strategic media planning best practices.

This listing is sourced directly from Viralnation's careers page and normalized into a canonical job model.