kakao
Senior Global Marketing Manager
Culver City, California · Senior
Sponsorship not specifiedDetected 21 days ago
Project ManagementStakeholder ManagementContent MarketingBrand StrategyBusiness DevelopmentSignal ProcessingCommunication
About the role
- We are seeking an experienced, highly motivated, and culturally fluent Senior Manager of Global Marketing to lead U.S. marketing strategy and execution for K-pop artists under SM Entertainment.
- This role serves as a vital bridge between SM Entertainment's Global Center in Seoul and U.S.-based partners, including major record labels, touring agencies, media outlets, and merchandise partners.
- As the U.S. marketing lead, the ideal candidate will have deep understanding of both the Korean and U.S. music ecosystems, and will be responsible for developing and executing comprehensive, cross-functional, and culturally resonant campaigns that elevate SM Entertainment's artists while aligning with global priorities and brand identity of both the artists and the company.
Responsibilities
- Develop and drive end-to-end marketing campaigns for SM's artists in the U.S., working closely with label partners and internal stakeholders across commercial, digital, press, radio, commerce, and more based on alignment with SM HQ's creative strategies and release priorities. •Partnership &
- Collaborate with a wide range of U.S.-based partners and stakeholders to deliver integrated and impactful campaigns. •Global
- Ensure consistent and timely communication between SM HQ and U.S. teams, managing cultural nuances and time zone differences to drive smooth campaign execution. •Business
Nice to have
- Identify and pursue strategic opportunities in branding, media, digital, and commercial partnership that can enhance the visibility and commercial success of SM artists.
- Korean language proficiency is highly preferred.
Company info
- VP, Global Marketing / Head of International Business (SM HQ Liaison)
- About the Role We are seeking an experienced, highly motivated, and culturally fluent Senior Manager of Global Marketing to lead U.S. marketing strategy and execution for K-pop artists under SM Entertainment.
- Lead U.S.
This listing is sourced directly from kakao's careers page and normalized into a canonical job model.