Flexe
Digital Marketing Manager, Demand Generation & Web
Seattle, Hybrid
No sponsorship$102k-$143kDetected 14 days ago
HTMLSEOSalesforceGoogle AnalyticsCRMLogisticsWordPressCommunicationCollaborationMentoring
About the role
- They thrive in fast-paced environments, have a strong bias for action, and ideally bring B2B technology and logistics experience.
- Initially, the website and its technical foundation are the top priority, with demand-generation programs ramping as the site stabilizes; over time, the role balances roughly evenly across both halves.
- This position reports to the VP of Marketing & RevOps.
Responsibilities
- Own, build, and continuously improve Flexe's web presence (i.e., Flexe.com) on WordPress (Elementor, WP Rocket, Yoast), fronted by Cloudflare, including hands-on publishing and page building.
- Improve and protect site performance, including page speed and Core Web Vitals, to deliver a fast, high-quality experience across mobile and desktop.
- Grow organic visibility across traditional search and AI answer engines (SEO + AEO); own the SEO/AEO toolset and a top-keyword content program, and maintain the content/article hub.
- Build and run marketing automation, email, and nurture programs (Pardot/Outreach), including lifecycle and newsletter / subscriber-growth programs.
- Build and optimize landing pages and conversion paths (CRO) that turn traffic into pipeline.
- Build and execute integrated campaigns across organic, email, web, and social that accelerate pipeline; partner with the paid-media owners (agency / RevOps) on the web and landing-page side.
- Provide support for events and field-marketing activations as needed.
- Manage lead capture, forms, and routing hygiene, and report on demand-generation program performance in partnership with RevOps on attribution and tracking (GTM).
Requirements
- 5+ years of digital / web marketing and demand generation experience (or related field) in a B2B environment.
- Demonstrated experience improving site performance and Core Web Vitals / PageSpeed on a live site, with working knowledge of HTML and CSS.
- Must be authorized to work in the US
- Must be authorized to work in the US; we are not currently sponsoring visas.
- Required Qualifications
- Hands-on WordPress expertise: building and maintaining sites and working with themes, templates, and plugins (not solely managing an outside agency).
- Strong technical SEO skills, including crawlability, indexation, redirects, site migrations, and structured data.
- Hands-on demand generation execution: marketing automation and email (e.g., Pardot), landing pages and CRO, and integrated campaign management.
Nice to have
- 3+ years of experience in the logistics industry and/or B2B technology.
- Hands-on experience with the WordPress stack: WP Engine, Elementor, WP Rocket, Yoast, and Cloudflare.
- Experience optimizing for AEO / AI-search and with SEO/AEO platforms such as Profound, BrightEdge, AirOps, or Semrush.
- Proficiency with GA4, Google Search Console, and Google Tag Manager.
- Familiarity with a CRM and marketing automation stack (e.g., Pardot, Salesforce).
- Experience running webinars on a platform such as ON24 or Zoom Webinars.
- Self-directed, with a track record of owning web and campaign projects end-to-end and delivering measurable results.
- Strong communication and cross-functional collaboration skills.
Compensation
- Occasional travel for events, estimated a few times per year.
Company info
- Founded in 2013 and headquartered in Seattle, Flexe provides tech-enabled warehouse services with access to North America's largest network of warehouse operators.
- Integrating technology, open logistics networks, and elastic economic models allow Flexe customers to move fast, at scale, and with precision.
Visa & Work Authorization
- Must be authorized to work in the US; we are not currently sponsoring visas.
This listing is sourced directly from Flexe's careers page and normalized into a canonical job model.