Motive
Market Strategy & Activation Director, Central
Dallas · Director
Sponsorship not specifiedDetected 14 days ago
Performance ManagementLeadershipCommunicationProblem SolvingMentoringPublic SpeakingOrganizational Skills
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Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- The ideal candidate can move seamlessly between strategy and execution, seeing the bigger picture, identifying patterns and opportunities across markets, and translating those insights into clear direction for field teams.
- The Market Strategy & Activation Director will be accountable for overall market performance, operational excellence, team effectiveness, and continuous program optimization.
- This is a highly collaborative, hands-on leadership role for someone who understands that exceptional field marketing requires both disciplined execution and the ability to adapt quickly based on what is happening in the market.
Responsibilities
- Own the overarching field strategy and activation approach across all participating markets, translating client objectives into clear priorities, expectations, and actionable plans for Market Managers.
- Maintain a holistic view of program performance, identifying trends, risks, opportunities, and operational needs across markets.
- Partner with agency and client leadership to evolve program strategy based on field performance, business priorities, and marketplace learnings.
- Lead, coach, and develop a team of Market Managers, establishing clear expectations and accountability for performance within each market.
- Create a strong operating rhythm across the field organization through regular communications, performance reviews, market check-ins, and sharing of best practices.
- Empower Market Managers to effectively lead their local teams, solve problems, and make sound decisions while providing senior-level support and escalation when needed.
- Own overall program performance across markets, ensuring teams consistently deliver against activation schedules, retailer commitments, consumer engagement goals, reporting requirements, and other established KPIs.
- Establish processes and standards that create consistency, accountability, and operational discipline across the program.
- Partner with Market Managers and internal teams to resolve systemic challenges and eliminate recurring barriers to strong execution.
- Partner with Market Managers to quickly address discrepancies, compliance concerns, or executional risks.
Requirements
- 8-10+ years of experience in field marketing, experiential marketing, retail engagement, brand activation, shopper marketing, or related disciplines.
- Demonstrated ability to translate broader business and marketing objectives into effective field strategies and execution plans.
- Experience overseeing complex, high-volume consumer-facing programs with multiple stakeholders and operational workstreams.
- Strong understanding of compliance requirements and operational rigor, ideally including experience within regulated industries.
- Proven ability to analyze field performance, identify meaningful patterns, and turn insights into actionable recommendations.
- Significant experience leading multi-market or distributed field teams, including direct management of managers or senior field leaders.
- Strong people leadership skills with a track record of training, coaching, developing, and holding teams accountable.
- Excellent communication and presentation skills with the ability to effectively engage field teams, agency leaders, clients, and retail partners.
- Highly organized and comfortable managing multiple markets, priorities, and workstreams simultaneously.
- Strong judgment and problem-solving skills, particularly in fast-moving environments where issues require timely decisions.
- Ability to travel regularly to participating markets and work occasional evenings or weekends based on program needs.
- Valid driver's license and reliable transportation required.
- What We're Looking For
- We're looking for a field marketing leader who thinks like a strategist and operates like an owner.
Nice to have
- Establish consistent standards for market execution while allowing teams to respond intelligently to local market dynamics, retailer needs, consumer behavior, and emerging opportunities.
- Identify performance gaps and development opportunities and provide direct, actionable coaching to strengthen individual and team effectiveness.
- Foster a connected field culture in which teams learn from one another rather than operating as isolated markets.
- Monitor market performance and proactively intervene when execution, staffing, inventory, retailer relationships, or other operational factors put results at risk.
- Ensure program assets, inventory, staffing, and resources are effectively planned and deployed across markets.
- Champion a culture of rigorous compliance across the field organization, ensuring Market Managers and their teams understand and consistently adhere to all regulatory, brand, retailer, and program requirements.
- Establish clear expectations and processes for monitoring compliance and reporting accuracy across markets.
- Serve as a senior escalation point for sensitive or complex field issues, partnering with agency and client leadership as appropriate.
Company info
- What We're Looking For We're looking for a field marketing leader who thinks like a strategist and operates like an owner.
This listing is sourced directly from Motive's careers page and normalized into a canonical job model.