Practice Better

Lifecycle Marketing Specialist

Remote - Canada · Full-time

Work authorization required$60k-$70kDetected 4 days ago

HubSpotEHR/EMRResearchCommunication

About the role

We are looking for a Lifecycle Marketing Specialist to join our growing team.
Retention and expansion are core to Practice Better's growth, and helping practitioners get real value from our integration ecosystem is one of the clearest ways we do that.
That value is there to be found, and it's our job to make sure practitioners find it at the right moments.

Build and execute multi-channel lifecycle campaigns (email, in-app via Pendo) that help practitioners discover and adopt the integrations most relevant to their practice
Incorporate integration and engagement signals into risk scoring, and support early-intervention and win-back campaigns for practitioners who've drifted or churned
Partner Management
Own day-to-day partner management and relationships with existing integration partners, and help onboard and activate new partners as they're brought into the ecosystem
Help execute co-marketing campaigns with integration partners, including joint email sends, in-app promotions, webinars, and partner-sourced content
Sprout Family: personalized support for family-building and fertility journeys

You can translate a complex integration value prop into something that lands for a busy naturopath or dietitian.
This particular role is currently open to Canadian-based candidates only, and candidates must be legally entitled to work for any employer in Canada.

A Late-Lifecycle Specialist.
You understand that the real work starts after signup.
You're energized by the challenge of deepening engagement in an existing customer base - not just acquiring new ones.
A Campaign Executor.
Monitor integration funnel performance - from awareness through first use and sustained engagement - using HubSpot, Pendo, and Amplitude
Run A/B tests on messaging, timing, and offer mechanics under the guidance of the broader team to improve how well campaigns actually help practitioners find what they need
Surface practitioner behavior data and patterns that point to friction in the product adoption journey
2-3 years of experience in lifecycle marketing, partnership marketing, or customer marketing at a B2B SaaS company, ideally with exposure to product-led growth (PLG) motions

$750 annual Health & Wellness Allowance
$1,000 annual Learning & Development Allowance to support your growth
$500 annual Home Office Allowance to set up a productive remote workspace
$60,000 - $70,000 CAD
We take a holistic approach to compensation, combining salary, bonus, equity, benefits, and flexibility.
The range above reflects our expected compensation for this role, based on current market data.

Comprehensive Benefits
We offer a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage from day 1, as well as RRSP matching, generous paid parental leave, and annual learning stipends.
Wellness and Growth
Unlimited vacation, built on trust, clear expectations, and real support for taking time off
Comprehensive health and dental benefits from day 1
$750 annual Health & Wellness Allowance
$1,000 annual Learning & Development Allowance to support your growth
$500 annual Home Office Allowance to set up a productive remote workspace

Note: Practice Better is a remote-first company with team members across North America.

Practice Better is unable to support sponsorship for work permits or visas at this time.

This listing is sourced directly from Practice Better's careers page and normalized into a canonical job model.