Right Side Up

ASO Marketing Consultant

Austin, TX · Full-time

Sponsorship not specifiedDetected 335 days ago

AlgorithmsA/B TestingSEOResearchCommunication

About the role

About the job Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff.
We're trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH.

Optimize app metadata (titles, subtitles, descriptions, keywords, and tags).
Develop and implement organic growth strategies to improve rankings and downloads.
Collaborate with product, design, and marketing teams to align ASO with overall brand and user acquisition goals.

Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization.
Excellent communication skills with the ability to present insights clearly to stakeholders.
Familiarity with mobile app marketing, UA campaigns, and SEO principles (a plus).

Conduct comprehensive keyword research and competitor analysis.
Advise on A/B testing of icons, screenshots, and videos to improve conversion rates.
Ensure compliance with Apple and Google app store guidelines.
Analyze user acquisition funnels and provide actionable recommendations.
Monitor app store analytics, KPIs, and conversion metrics.
Prepare regular reports highlighting trends, insights, and ROI.
Continuously refine strategies based on data-driven insights and market trends.
3+ years of proven experience in App Store Optimization (ASO) with measurable results.

This listing is sourced directly from Right Side Up's careers page and normalized into a canonical job model.