Gentex Corporation
Senior CRM Marketing Specialist
Zeeland, MI · Senior
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About the role
- This role serves as the technical subject matter expert for CRM execution, customer lifecycle marketing, marketing automation, audience segmentation, and campaign optimization.
- This position is on-site and not eligible for remote or hybrid work.
Responsibilities
- Develop and lead customer engagement strategies that support acquisition, retention, loyalty, personalization, and customer experience, partnering with cross-functional teams to translate business objectives into effective CRM programs and consistent customer experiences.
- Lead CRM marketing initiatives in support of HomeLink, PLACE, eSight, and future Gentex consumer initiatives.
- Design, develop, and optimize CRM workflows, automated customer journeys, and trigger communications across email, SMS, push notifications, in-app messaging, and other media as applicable.
- Lead the development and optimization of customer lifecycle messaging by creating compelling, data-driven communications and establishing best practices for CRM copywriting, personalization, and customer engagement.
- Lead campaign planning, testing, deployment, optimization, and post-campaign analysis.
- Develop customer segmentation strategies and leverage customer data, analytics, and reporting to measure campaign performance, identify trends, and recommend continuous improvements.
- Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field.
- 4+ years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing.
- Advanced experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Klaviyo, or similar systems.
- Proficiency in Microsoft Office.
- Experience with consumer products, connected products, SaaS, automotive technology, or smart home products.
- Experience with A/B testing, personalization, conversion optimization, and customer journey optimization.
Skills
- Join a company driven by quality products across an evolving range of industries.
Company info
- Understand your right to work At Gentex, we use E-verify to confirm you're authorized to work in the U.S. E-Verify - English & Spanish Right to Work - English Right to Work - Spanish
Visa & Work Authorization
- At Gentex, we use E-verify to confirm you're authorized to work in the U.S.
This listing is sourced directly from Gentex Corporation's careers page and normalized into a canonical job model.