Supplied Talent
Director of Growth Marketing
Boston, Massachusetts, United States · Director
Sponsorship not specifiedDetected 22 days ago
Full-Stack DevelopmentSEOContent MarketingHubSpotGrowth MarketingCadenceWebflowResearchLeadership
About the role
- Much of our pipeline runs through multi-step automations and manual handoKs that require tending.
- The right person thinks in systems, learning loops, and single points of failure: not just creative and copy, and treats pipeline reliability as a first-class deliverable.
Responsibilities
- strategic enough to define the operating model, hands-on enough to build the campaign, harden the automation, and publish the page yourself.
- Define the channel mix, set the testing roadmap, and drive qualified pipeline from paid acquisition, LinkedIn ABM programs, emerging channels, and retargeting.
- Build and execute a product-led content strategy that drives durable organic pipeline.
- Own the site as a growth surface, not a brochure.
- Own HubSpot as the system of record.
Requirements
- 3 to 7 years in B2B SaaS demand generation or growth marketing, with direct ownership of at least two or three of the core channels this role requires: paid, lifecycle, content, or SEO.
- You have architected this yourself, not just worked within a system someone else built.
Nice to have
- ABM program experience with tight sales-marketing alignment
- Familiarity with G2 review generation as a credibility and pipeline lever
Benefits
- Architect lifecycle stages, lead routing, nurture sequences, and dashboards so every inbound signal has a defined path and leadership can see funnel health at a glance.
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