Ripple
Lead Marketing Engineer
New York, NY, United States · Senior · Full-time
Sponsorship not specified$200k-$250kDetected 8 days ago
JavaScriptReactNext.jsFull-Stack DevelopmentCI/CDRESTData EngineeringLLMsA/B TestingSEOSalesforceMarketoGoogle AnalyticsCRMGrowth MarketingPerformance MarketingLead GenerationLeadershipCollaboration
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odds of building a lasting career here
59Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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About the role
- It's big, it's bold, and we're already doing it.
- And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.
- This role is perfect for an AI-forward engineering leader who thrives where technology, growth marketing, and data converge.
Responsibilities
- Develop and manage the comprehensive technical plan for Ripple's marketing web platform, ensuring it scales to support aggressive global growth, localization, and high-traffic demands.
- Compose and build robust data pipelines and integrations with the broader marketing technology stack (e.g., Segment, GA4, Marketo, Salesforce). This ensures highly accurate tracking, attribution, and data-driven decision-making.
- Lead complex, cross-functional initiatives from inception to delivery, acting as the primary technical bridge between Marketing, Product, and Data engineering teams.
- Define, promote, and enforce engineering guidelines, CI/CD optimizations, and system architecture standards across internal teams and external development partners.
- Build scalable CMS schemas and APIs in Sanity to support modular content creation that directly serves performance marketing and lead generation funnels.
- Continuously optimize core web vitals, technical SEO, and edge-caching strategies, recognizing the direct impact of site speed on user acquisition and conversion rates.
- 8+ years of professional web development experience, with at least 2+ years in a Staff, Lead, or Principal engineering role focusing on marketing technology, growth engineering, or equivalent scale platforms.
- Applied AI experience and an AI-forward approach, with hands-on experience integrating LLMs (OpenAI, Anthropic, etc.). Use frameworks like the Vercel AI SDK or LangChain to build internal tools or agents.
- Proven track record of building experimentation frameworks (e.g., Optimizely, VWO) and personalization engines for high-traffic, results-focused websites.
- Demonstrated ability to translate high-level business goals into actionable technical roadmaps and scalable system builds.
Skills
- These solutions will allow fast experimentation, increase user acquisition, and gather actionable analytics.
Compensation
- For positions that will be based in NY, the annual salary range for this position is below.
- NY Annual Base Salary Range
- $200,000 - $250,000 USD
- Competitive salary, bonuses, and equity
Benefits
- Mentor and elevate other engineers on the team, encouraging a culture of technical excellence, continuous learning, and forward-thinking system design.
- Hands-on experience with headless CMS platforms, especially Sanity (schema building, GROQ queries, custom inputs), prioritizing flexible content modeling for marketing teams.
- This range does not include equity or additional compensation, such as bonuses or commissions.
- A learning environment where you can dive deep into the latest technologies and make an impact.
- A professional development budget to support other modes of learning.
Company info
- Do Your Best Work
- A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
- Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
- In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
- Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
- We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
- Take Control of Your Finances
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- Take Care of Yourself
- R&R days so you can rest and recharge
Equal opportunity
- Equal Opportunity Employer.
Visa & Work Authorization
- plicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, militar
This listing is sourced directly from Ripple's careers page and normalized into a canonical job model.