Altruist

Senior Manager, Marketing Operations

Los Angeles, CA · Senior

Sponsorship not specified$124k-$170kDetected 28 days ago

Data VisualizationA/B TestingProject ManagementHubSpotSalesforceMarketoCRMLead GenerationWordPressCommunicationCollaborationProblem Solving

About the role

Altruist is entering an exciting phase of growth, and we're looking for a Sr Marketing Automation Operations Manager to join our quickly scaling Marketing team!
This is a hybrid role based out of our Culver City office, with three days per week in the office.

Develop and implement comprehensive marketing automation strategies to support Altruist's growth objectives
Collaborate with cross-functional teams including marketing, sales, and product to create and execute automated marketing campaigns that target key segments and personas
Analyze and optimize marketing automation workflows to improve lead generation, lead nurturing, and conversion rates throughout the marketing and sales funnels
Develop and maintain documentation for marketing automation processes, including standard operating procedures, best practices, and guidelines for internal stakeholders
Train and support marketing and sales teams in using marketing automation tools effectively, including providing guidance on campaign setup, segmentation, and A/B testing
Working cross-functionally with marketing, sales, and product teams, you'll drive the delivery of seamless experiences throughout the customer journey.
You will develop and manage systems to take a user from their first web session to becoming a valued customer on the Altruist platform.
Manage the integration of marketing automation platforms with CRM systems (e.g., Salesforce) to ensure seamless data flow and accurate tracking of leads, opportunities, and customers
Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines

5+ years of experience in marketing automation, operations, or related roles, preferably at a B2B financial services, fintech, or SaaS organization
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations for optimization
Proficiency in CRM systems such as Salesforce, including experience with data management and integration between CRM and marketing automation platforms
You possess a strong knowledge base, the ability to discover the unknown, and are open to differing perspectives.
Ideally looking for a B.A. / B.S. degree in relevant fields such as Marketing, Business Administration, Communications, Advertising, etc.

Solid understanding of B2B marketing principles and strategies
fintech or financial services experience is a plus
Technical aptitude - You're technologically savvy and can easily get up to speed on modern tech stacks ( Salesforce, HubSpot, Marketo, Pardot, or similar tools
certification in relevant platforms is a plus )

This listing is sourced directly from Altruist's careers page and normalized into a canonical job model.