The Trade Desk

Manager, Brand Marketing - Healthcare & Pharma

New York · Full-time

Sponsorship not specified$85k-$156kDetected 2 days ago

AccessibilityPerformance MarketingResearchLeadershipCommunication

About the role

Our technology helps advertisers reach the right audiences across the open internet - from streaming TV and podcasts to mobile apps, news, and more.
Advertising powers the content people love.
When you work here, your impact is worldwide.

Partner cross-functionally with Product Marketing, Research & Insights, Performance Marketing, Communications, Editorial, Creative, Events, and Sales teams to bring category narratives and campaigns to life across channels.
Lead the development of integrated category marketing programs, including executive councils, industry events, webinars, content series, research launches, and customer engagement initiatives.
Partner with Performance Marketing to activate category campaigns, drive audience engagement, and measure impact across the customer journey.
By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide.
The scale of our platform brings unique technical challenges - from processing massive datasets in real time to building systems that operate reliably on a global scale.

Proven ability to work cross-functionally across Product Marketing, Research & Insights, Performance Marketing, Communications, Sales, and Executive Leadership teams.
5-8+ years of experience in B2B marketing, category marketing, industry marketing, brand marketing, or integrated marketing.
Strong storyteller with the ability to translate complex business and technology concepts into compelling customer narratives.
Strong cross-functional collaborator who can influence without direct authority.
Data-driven and comfortable measuring program success against business outcomes.

Develop and own the Healthcare & Pharma category marketing strategy, creating annual and quarterly plans aligned to business priorities, revenue goals, and customer needs.
The base salary range for this role is
$85,300 - $156,400 USD

Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range.
Translate customer insights, market trends, and industry challenges into compelling messaging, content, and thought leadership that resonates with healthcare and pharmaceutical marketers.
Work closely with Research & Insights teams to identify emerging trends and develop industry-specific research that strengthens The Trade Desk's position as a thought leader in healthcare and pharma.
Collaborate with Product Marketing to ensure healthcare and pharmaceutical customer perspectives inform go-to-market strategies and product narratives.

Build strong relationships with key customers, industry associations, media partners, and internal stakeholders to drive advocacy and market influence.
The Trade Desk is a global technology company and the world's leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices.
The world's brands and agencies rely on us to reach their customers and grow their businesses responsibly.
We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another.

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions.

This listing is sourced directly from The Trade Desk's careers page and normalized into a canonical job model.