Activate Games

Activate Games

Creative Director

Winnipeg, Manitoba · Director · Full-time

Sponsorship not specifiedDetected 5 days ago
A/B TestingContent Calendars

About the role

  • #EnterTheGame Activate: What We Do Activate is redefining how the world plays across Canada, US, and beyond into the global market.
  • We're a technology company that fuses a game, a workout, and a party into one unforgettable experience.
  • We believe play should move people - physically and socially.

Responsibilities

  • Build the global creative toolkit - assets, templates, guidelines - that global partners, AGS markets, and HQ teams all build from
  • Lead the relationship with Activate's creative agency partner - a true creative partner, not a production shop
  • Lead, hire, and develop the in-house creative team - design, video, social, production
  • Own the organic social content calendar end-to-end - read culture and turn it into work that's on-brand and on-the-moment
  • Partner with AGI and AGS to A/B test creative variants in market and let the lift shape the next round

Requirements

  • 7+ years leading creative at consumer brands - entertainment, retail, hospitality, fitness, lifestyle
  • Partnered with a creative agency to build breakthrough campaigns - set the brief, held the bar, made them earn the work
  • Led an in-house team to pool out agency campaigns at scale - efficient, on-brand, every channel and every market
  • Built or scaled a distinctive asset system - and held the line on application
  • Built global creative toolkits used by franchise partners, JV operators, or multi-market teams
  • Treated creative as performance - A/B tested in market, read the lift, refined what works
  • Used AI to change what a team can ship - production, ideation, adaptation

Compensation

  • Competitive Salary

Benefits

  • Benefits package

Company info

  • Activate is redefining how the world plays across Canada, US, and beyond into the global market.
  • Behind every room, you'll need your reflexes, wits, and a team to beat the challenges - it's easy to start, hard to beat.
  • Activate is experiencing significant expansion and are looking to grow our team with the addition of a Director, Creative.
  • This is a full-time, permanent position.
  • We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered.
  • Visit playactivate.com to see Activate in action.
  • Follow @activategames on TikTok, Instagram, and Facebook to stay locked in.
  • Position Overview
  • Enter The Role 📱
  • Activate is one of the fastest-growing location-based entertainment brands in North America.
  • The brand is real.
  • The distinctive assets are coming into focus.

Equal opportunity

  • equal opportunity employer.
  • equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities.
  • To request reasonable accommodation for a protected characteristic, contact hr@playactivate.com which is an email monitored for this purpose.

This listing is sourced directly from Activate Games's careers page and normalized into a canonical job model.