Tillo
Senior Marketing Manager
Austin Office · Senior
Sponsorship not specifiedDetected 6 days ago
Project ManagementStakeholder ManagementGoogle AdsEmail MarketingHubSpotGoogle AnalyticsCRMSalesAccount ManagementLead GenerationOutbound SalesLogisticsLeadershipCommunicationCollaboration
About the role
- This role sits within the Marketing function and works closely with our US-based Sales team, UK-based Marketing team, and in particular our CMO, CRO, Head of Demand Generation and Head of Digital.
- Contribute to the planning and execution of a calendar of industry-facing events, including TilloConnect, conferences, trade shows, and webinars.
Responsibilities
- To build and execute high-impact, multi-channel marketing campaigns that generate high-quality leads, support the US Sales team, and grow Tillo's brand presence in North America - all while working closely with a globally distributed team.
- Develop, execute, and optimise end-to-end B2B marketing campaigns aligned to Tillo's commercial, product, and brand priorities.
- Drive lead generation and pipeline growth, with a clear focus on delivering high-quality MQLs and MQAs to support revenue objectives.
- Develop clear, compelling campaign messaging and value propositions tailored to target industries, buyer personas, and use cases.
- Support product launches and feature rollouts with integrated campaign strategies including email marketing, social, content, and webinars.
- Support all event logistics, delegate engagement, and pre/post-event marketing in collaboration with internal stakeholders.
- Collaborate cross-functionally with the UK-based Marketing team to align on messaging, positioning, and go-to-market timing.
- Partner with the Account Management team to identify upsell and cross-sell opportunities and communicate them to the existing customer base.
- Maintain open feedback loops with commercial and product teams to adapt strategies based on customer insights and market shifts.
- Support leadership with regular reporting dashboards and ongoing optimisation recommendations.
Requirements
- 8+ years of experience in B2B marketing, with proven expertise in campaign management and demand generation, ideally within SaaS, fintech, or B2B technology.
- Experience with ABM strategies and strong understanding of demand funnels including MQL, MQA, and MTA frameworks.
- Experience planning and contributing to industry events, conferences, and trade shows, including post-event sales integration.
- Strong proficiency with HubSpot.
- Advanced knowledge of marketing metrics (MQLs, funnel conversion, ROI) with the ability to communicate performance clearly to leadership.
- Strong project management skills, with the ability to juggle multiple initiatives while maintaining quality and focus.
- Familiarity with tools such as Demandbase, ZoomInfo, Google Analytics, Google Ads Manager, or Unify GTM.
- Experience in rewards, incentives, loyalty, payments, fintech or payment platforms.
- Experience working with or alongside globally distributed teams.
Skills
- Provide campaign playbooks, messaging maps, and collateral that empower outbound sales efforts and reinforce brand consistency.
Benefits
- We completely understand the importance of work/life balance and offer a supportive and collaborative working environment with the following benefits:
- Flexible healthcare plan including, medical, dental and vision
- 20 days PTO per annum (plus an additional day for your birthday 🎂)
- Team Learning & Development budget
- Diversity, Equity, and Inclusion Statement
- We welcome applications from individuals of all backgrounds, regardless of age, disability, gender identity, marital status, race, ethnicity, religion or belief, sex, or sexual orientation.
Company info
- This role will be based in our Austin office 3 days a week 🏢
- The Tillo Difference https://www.tillo.io/the-tillo-difference
- We're in the business of rewards and incentives, so we know a thing or two about the importance of giving back.
- We can't grow as a business without growing as individuals, so we are committed to providing a workplace where passionate, driven individuals can thrive.
- We value collaboration, trust, positivity, and a willingness to learn - only by working as a team will we reach our goals.
- We're the market leader in the UK and are active in a number of other markets including USA, Europe, Australia and India. 🌎
- We're looking for a driven and hands-on Senior Marketing Manager to own and execute end-to-end B2B demand generation campaigns that generate high-quality leads and support revenue growth across North America.
- We offer all our employees trust and empower our team to work with flexibility and autonomy.
- We are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected.
This listing is sourced directly from Tillo's careers page and normalized into a canonical job model.