Base Power Company
Marketing Manager, Direct Mail
Austin, TX
Sponsorship not specifiedDetected 23 hours ago
A/B TestingCRMGrowth MarketingVendor ManagementCollaboration
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16Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- Our marketing team combines creative, customer-focused strategy with data-driven precision to reach the right customers at the right time.
- The Marketing team at Base is lean, high-ownership, and results-driven.
- We operate with clear accountability, tight feedback loops, and a strong bias towards action.
Responsibilities
- Own customer acquisition targets across growth channels, with clear accountability for cost-per-acquisition, response rates, and downstream conversion.
- Build and manage acquisition campaigns across offline and digital channels, from creative development and audience targeting to vendor management and production.
- Design and run rigorous tests (formats, messaging, offers, targeting) and use results to continuously improve performance across channels.
- Collaborate closely with design to develop compelling campaign creative that stands out in every medium.
- Work cross-functionally with design, sales, and product to ensure direct mail and broader growth efforts align with market expansion plans.
- Experience working cross-functionally with design, sales, and product, translating growth goals into clear execution.
- Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America's next-generation power company.
- We're hiring a Growth Marketer to drive Base's customer acquisition engine as we expand into new markets across the country.
- You'll own acquisition targets and the channel mix that hits them: planning, executing, and optimizing campaigns across offline and digital channels.
Requirements
- Strong understanding of campaign operations: production workflows, vendor management, list sourcing and segmentation, A/B testing at scale.
Company info
- Base is America's next-generation power company.
- We're rebuilding the foundation of modern civilization-electricity-by deploying a vast network of distributed batteries that is transforming today's fragile, centralized grid into a resilient and abundant system.
- We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
- Please note:
- Base is a startup, which means priorities shift and evolve quickly.
- Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
- First Principles Thinking:
- Question assumptions.
- Principles > rules.
- Operate at Base Pace:
- Focus on what matters, act quickly, and learn by doing.
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