lolablankets
Trade Marketing Manager
New York or Utah
Sponsorship not specifiedDetected 13 days ago
Adobe Creative SuiteSalesLogisticsProcurementCommunicationCollaborationPublic SpeakingOrganizational Skills
About the role
- About Lola Lola Blankets is seeking a highly motivated and detail-oriented Trade Marketing Manager to join our team.
- This role is crucial in supporting our visual merchandising efforts with key retail accounts, ensuring the Lola Blankets brand is represented effectively and consistently across all in-store and digital platforms.
- This position requires up to 50% travel and can be based in either New York, NY, or Salt Lake City, UT.
Responsibilities
- Lead the collaboration with key retail accounts, including Nordstrom, Bloomingdale's, and Revolve, to set and enforce Lola Blankets' visual & brand merchandising standards.
- Own the development of comprehensive visual merchandising guidelines and planograms tailored to specific retail environments.
- Drive store performance by conducting high-level visits to audit product placement, display quality, and ensure absolute compliance with brand standards.
- Manage the procurement and logistical delivery of all in-store marketing materials, including permanent signage and display fixtures.
- Partner with Brand and Operations teams to brief, produce, and deliver visual assets, graphics, and branded fixtures on time and on budget.
- Retail Marketing & Partner Campaigns
- Lead the development and execution of co-branded marketing campaigns and calendars in collaboration with key retail accounts.
- Serve as the primary strategic point of contact for retail account marketing teams - building relationships that unlock incremental opportunities for brand visibility and sell-through.
- Analyze retail sell-through data and account performance metrics and deliver strategic recommendations to the sales team.
- Deliver regular reporting on program performance across accounts.
Requirements
- Own 360-degree integrated marketing programs across retail touchpoints: in-store activations, retailer dotcom, social media amplification, retail media placements, and event tie-ins.
- Required Experience
- Experience developing and executing co-branded retail marketing programs, including in-store activations, seasonal campaigns, and product launch programs.
- Skills & Attributes
- Excellent communication and interpersonal skills, with the ability to build strong relationships with retail partners.
- Strong creative eye and attention to detail for visual execution.
- Highly organized with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Proactive and self-motivated, capable of working independently while traveling.
Nice to have
- Conduct ongoing competitive benchmarking - tracking how peer brands activate at retail and bringing best practices back to Lola.
- Work closely with the Commercial team to align marketing execution with commercial objectives and seasonal sales plans.
- 5-7 years of experience in retail marketing, visual merchandising, or account marketing - with a demonstrated track record in consumer goods, lifestyle, home, beauty, or fashion.
- Experience managing budgets, vendor relationships, and the procurement and logistics of physical marketing materials.
- Demonstrated experience working with major department stores and/or e-commerce retailers.
- Proficiency in visual communication tools (e.g., Adobe Creative Suite is a plus).
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