Celigo
Head of Demand Generation
US · Senior
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About the role
- This role carries direct accountability for the marketing-sourced and marketing-influenced pipeline across new-logo and expansion efforts.
- Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law.
Responsibilities
- Drive MQL-to-SQL conversion through full-funnel campaign architecture; from top-of-funnel awareness to qualified pipeline handoff
- Partner with Marketing Ops and RevOps to ensure clean attribution, lead routing, and funnel reporting in HubSpot and Salesforce
- Manage paid media budgets with a rigorous test-and-optimize cadence; own program ROI and CAC reporting
- Develop programs in partnership with ABX Campaign Architecture to drive account engagement and pipeline acceleration for target ICP accounts
- Lead content distribution strategy across owned, earned, and paid channels ensuring thought leadership assets (research reports, Gartner MQ, analyst content) are activated across every demand motion
- Collaborate with
- Drive awareness and new logo pipeline through brand amplification programs, including employee advocacy, partner co-marketing, and executive visibility
- Leverage editorial and content calendars to maintain consistent, campaign-integrated messaging across all channels
- Expand digital event programming including virtual summits, customer spotlights, and co-hosted partner webinars
- Manage and develop the SDR team (and AI SDR platform, if applicable), setting quota frameworks, outreach sequencing strategy, and performance accountability
Requirements
- Bachelor's degree in business, marketing, or a related field.
- Hands-on experience with HubSpot and Salesforce, including attribution, lead routing, and funnel reporting
Skills
- Skills & Abilities - Genuinely energized by not knowing.
Compensation
- Celigo reasonably expects to pay a base salary between $175,000 and $200,000 per year for this position.
Benefits
- Define territory and account coverage strategy in coordination with Sales leadership and RevOps
- shift does to next quarter's coverage.
Company info
- Integration meets Innovation At Celigo, we believe integration should empower - not exhaust - innovation.
- The demand generation playbook is being rewritten right now, and you treat that as the most interesting part of the job rather than the unstable part.
- Celigo is a Gartner Customers' Choice for iPaaS for the second year in a row.
This listing is sourced directly from Celigo's careers page and normalized into a canonical job model.