Simbe Robotics
Head of Demand Generation & ABM
San Francisco Bay Area
Sponsorship not specified$130k-$250kDetected 54 days ago
A/B TestingSEOSEMSalesforceSalesLeadership
About the role
- We're looking for a strategic, commercially-minded, and highly collaborative leader to join our marketing organization as Head of Demand Generation & ABM.
- This leader will work at the intersection of strategy and execution, shaping how we identify, engage, and grow our most important accounts across both prospect and customer lifecycles.
- The ideal candidate brings a strong blend of demand generation expertise, ABM sophistication, operational rigor, and modern marketing fluency, including AI, automation, intent data, and performance marketing.
Responsibilities
- Lead the company's demand generation strategy, spanning top-of-funnel programs, mid-funnel nurtures, and pipeline acceleration initiatives across target accounts and segments.
- Develop and own integrated campaign strategy across paid media, email, digital, content syndication, executive engagement, field marketing, and partner channels.
- Build and refine lead lifecycle programs to maximize conversion and pipeline contribution across scoring, routing, nurture sequences, and follow-up workflows.
- Partner with Sales & Strategy on account prioritization, inbound qualification, and outreach strategies to ensure marketing and sales motions are tightly aligned.
- Own the strategy and investment decisions for Simbe's digital marketing programs across paid search, SEO, and AEO, directing an external digital agency to execute against defined goals and performance targets.
- Develop frameworks for account segmentation, tiering, and prioritization to ensure resources and investments are focused on the highest-impact growth opportunities.
- Partner with commercial leadership to align ABM investments to pipeline, expansion, and revenue goals and orchestrate account influence via Simbe's advisor, technology, channel, and investor partners.
- This role will lead our demand generation engine and account-based marketing strategy-spanning pipeline creation, nurture programs, campaign execution, account prioritization, client expansion, and marketing operations-in service of a land-and-expand go-to-market motion.
Compensation
- $130k-$250k
Company info
- Lead the company's account-based marketing strategy across target enterprise accounts and strategic customers.
- ABOUT THE ROLE We're looking for a strategic, commercially-minded, and highly collaborative leader to join our marketing organization as Head of Demand Generation & ABM.
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