Bankrate

Head of Brand & Communications

United States · Full-time

Sponsorship not specified$230k-$350kDetected 1 day ago

RESTLeadershipCommunication

About the role

This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices.
You're accountable for brand's contribution to efficient revenue, not brand health in isolation. - Communications.
Accountable for campaign contribution to the growth engine, not activity. - Organic social.

Responsibilities

Own the campaign architecture and go-to-market orchestration that turn brand and positioning into coordinated, multi-channel campaigns - so paid, organic, social, and communications execute against one story and one calendar rather than competing narratives.
Team. Build and develop a high-performing team across brand, communications, integrated marketing, and organic social.
build the brand equity, positioning, and earned presence that lower blended CAC, lift conversion, and turn into efficient revenue.
You own brand, communications, integrated marketing, and organic social.
You report to the CMO and partner closely with organic growth, paid growth, and product.
This is also a direct input to Bankrate's visibility in AI answers - partner with Organic Growth on the citation loop, since earned authority feeds whether Bankrate gets cited by LLMs.
Own organic social as both a brand instrument and a demand instrument.
Own Bankrate's brand and positioning with a demand purpose: build the salience and trust that reduce acquisition cost across paid, organic, and direct, and that make the rate marketplace the obvious choice.

Requirements

10+ years, with experience leading brand, communications, and integrated marketing as one function, not a single discipline.
Must be able to work Eastern Standard Time hours.

Compensation

Total Cash Compensation Range: $230,000 - $350,000 per year + equity
Actual compensation varies based on location, experience, and qualifications.

Benefits

Own corporate communications and PR/earned media strategy - reputation, media coverage, and third-party authority.
That's why we offer a generous and flexible PTO policy.
Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
It builds equity and is held to efficient revenue: measured on brand lift and its contribution to blended CAC, not reach or followers.
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

Company info

Bankrate is where Americans go to get the best price on life's most important financial decisions. By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more. As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard. This commitment to precision is reflected across all its products. In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country. For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume. Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition - helping to make the American dream more affordable for everyone.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
If you are based in California, we encourage you to read this important information for California residents linked here.
Bankrate is where Americans go to get the best price on life's most important financial decisions.
By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more.
As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard.
This commitment to precision is reflected across all its products.
In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country.
For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume.
Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition - helping to make the American dream more affordable for everyone.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law.
Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities.

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