Uphold Inc.

Senior Marketing Manager, Performance/Growth Marketing

New York, New York · Senior

Sponsorship not specifiedDetected 45 days ago

A/B TestingGoogle AdsGrowth MarketingPerformance Marketing

About the role

While our App campaigns (UAC) are well-optimized, these web channels represent our next significant growth opportunity for acquiring new users at scale.
This role will also be responsible for managing, optimizing, and expanding our top-tier web affiliates program, ensuring it contributes substantially to high-quality user growth.
Measurement & Attribution: Move beyond vanity metrics to deeply understand incrementality and how our Google spend contributes to bottom-line growth.

Own the paid flow from initial web click to app installation, ensuring a seamless user journey and high conversion rates.
Maintain our Web Affiliate/Partner channel, managing relationships, commission structures, and compliance to drive incremental user acquisition.
Partner with our design and tech teams to build, test, and scale high-performing landing pages.
You'll own the A/B testing roadmap for paid web traffic.
Drive the creative lifecycle for YouTube, Display, and UAC-from identifying "what looks like a winner" to briefing the creative team on performance-led iterations.
Web-to-App Architecture: Own the paid flow from initial web click to app installation, ensuring a seamless user journey and high conversion rates.
Affiliate Channel Ownership: Maintain our Web Affiliate/Partner channel, managing relationships, commission structures, and compliance to drive incremental user acquisition.
CRO & Experimentation: Partner with our design and tech teams to build, test, and scale high-performing landing pages.
Creative Direction (BAU): Drive the creative lifecycle for YouTube, Display, and UAC-from identifying "what looks like a winner" to briefing the creative team on performance-led iterations.

The Google Specialist: You have deep, "under-the-hood" experience with the Google Stack.
You know that winning in 2026 requires more than just high bids
You are a growth marketer who cares about the landing page, the friction in the funnel, and the technical accuracy of the tracking.
You have deep, "under-the-hood" experience with the Google Stack.

Manage your own tracking and tagging via GTM and ensure we are ahead of the curve with Google's latest initiatives (e.g., ICM - International/Innovative Customer Management).
We are looking for a passionate Senior Performance Marketing Manager to drive our transition to Web-to-App and Web-Direct user acquisition, focusing heavily on the Google ecosystem.
Technical Excellence: Manage your own tracking and tagging via GTM and ensure we are ahead of the curve with Google's latest initiatives (e.g., ICM - International/Innovative Customer Management).

This listing is sourced directly from Uphold Inc.'s careers page and normalized into a canonical job model.