A-LIGN
Demand Generation Manager
United States - Remote · Full-time
Sponsorship not specifiedDetected 10 hours ago
A/B TestingComplianceSEMWritingSalesforceCRMCadenceLeadershipCommunicationMentoringPublic SpeakingOrganizational Skills
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PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- The ideal candidate is a strategic and analytical marketer who takes ownership of programs, embraces experimentation, and thrives in a results-oriented environment.
Responsibilities
- Own end-to-end execution of paid media programs across key demand channels, including paid search, paid social, display, retargeting, and content syndication - optimizing each for brand visibility and pipeline contribution
- Manage a multi-million dollar demand generation budget; track spend pacing, reallocate investment toward higher-performing channels, and maintain accountability to pipeline targets
- Test and evaluate emerging or underutilized channels - including podcast sponsorships, newsletters, virtual events, and third-party lead programs - to identify incremental pipeline opportunities
- Maintain a structured testing cadence across creative, messaging, audience segments, and landing page experiences to drive continuous performance improvement
- Partner with GTM Operations to ensure proper lead routing, attribution tracking, and CRM hygiene
- The Demand Generation Manager works to execute Marketing activities and drive pipeline growth through the development, execution, and optimization of demand generation programs.
- In this role, you will be responsible for the execution of a variety of demand generation initiatives designed to increase brand awareness, generate qualified leads, and support revenue growth.
- As the Demand Generation Manager, you will provide exceptional marketing strategies to help support the continued growth of our fast-paced company.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Advertising, or other relevant field
Nice to have
- 3+ years of B2B demand generation or digital marketing experience
- Proficiency in Salesforce for pipeline tracking and reporting
- experience with a marketing automation platform such as Pardot
- Comfort managing a multi-million dollar advertising budget, including spend tracking and channel-level reallocation decisions
- Exposure to the cybersecurity, compliance, or professional services industry is a plus
Skills
- Great web fundamentals with a strong perspective on conversion rate and website performance optimization
- Self-motivated and comfortable operating in a fast-moving environment where priorities shift and agility is valued
Benefits
- Healthcare, Dental, and Vision Benefits
- Employer Paid Life Insurance and Disability Insurance
- Competitive Bonus Structure
- Home Office Reimbursement
- Certification Reimbursement
- Generous Paid Time Off
- Vacation Bonus
Equal opportunity
- Equal Opportunity Employer.
This listing is sourced directly from A-LIGN's careers page and normalized into a canonical job model.