Housecall Pro

Senior Director, Performance Marketing

United States · Director · Contract

Sponsorship not specified$170k-$190kDetected 25 days ago

A/B TestingSEMGoogle AdsMeta AdsGoogle AnalyticsPerformance MarketingAffiliate MarketingLeadershipCritical ThinkingMentoring

About the role

You oversee a team of marketing professionals, managing the performance marketing channels, including paid search, social media, display advertising, and affiliate marketing.
Your role involves optimizing marketing efforts through continuous testing, analysis, and innovation, ensuring that all campaigns are aligned with business objectives and delivering measurable results.
You will also spearhead the launch and scaling of new marketing channels, identifying and activating emerging opportunities to expand reach and deepen engagement with home service professionals.

Help us build solutions that build better lives.
the home service professionals that support America's 100 million homes.
Collaborating closely with cross-functional teams, you leverage insights and analytics to maximize ROI and drive the company's growth.
Collaborate with executives across creative, brand, analytics, and business team to maximize integrated campaign performance
Drive innovation across the function by leveraging AI to inject intelligence into workflows and automate processes and continuously implementing emerging marketing platforms, ad models, and tech configurations
Manage risks associated with lead quality, channel economics, and media investments to safeguard corporate return on investment
We support more than 50,000 businesses and have over 2,000 ambitious, mission-driven, genuinely fun-loving teammates across the globe.

15+ years of experience in performance marketing, digital advertising, or a related functional growth field
10+ years of formal leadership experience with a proven track record of inspiring and managing multi-tiered teams
Bachelor's degree in Marketing, Business, related quantitative discipline, or equivalent work experience
Advanced expertise in managing large-scale performance marketing budgets across multiple scaled programs to hit precise CAC, ROAS, and LTV parameters
Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale
Mastery of corporate data arrays with an ability to interpret complex trends and synthesize data into concise strategic stories
Mastery of major advertising distribution networks, mobile attribution models, cross-channel web analytics, and automation suites (i.e. Google Ads, Meta Ads Manager, GA4, GTM, Funnel.io)
Deep experience establishing A/B testing and experimentation frameworks across creative, messaging hooks, and landing pages
Demonstrated track record of leveraging AI-powered tools and technologies to drive measurable marketing results, increase operational efficiency, and unlock new performance gains at scale
Proven experience designing, testing, and launching new marketing programs and channels from the ground up to drive user acquisition and grow addressable customer pipelines

This role is open to candidates and the expected salary range for this role is $170,000-$190,000 + bonus + equity.

health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits.
A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
Paid holidays and flexible, take-it-as-you-need-it paid time off

We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together-no matter where they're based.
Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business.
Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.

This listing is sourced directly from Housecall Pro's careers page and normalized into a canonical job model.