Demandbase
Senior Product Manager, AI Adoption & Growth
US - Remote · Senior
Sponsorship not specifiedDetected 37 days ago
Data ScienceA/B TestingProduct ManagementProduct StrategyCustomer SuccessResearch
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odds of building a lasting career here
37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- We are looking for a senior product manager to ensure those capabilities do not merely ship; they become trusted, habitual, and monetizable parts of how marketing teams work.
- Define the product-led growth strategy for Demandbase's AI-native application
- Identify the behaviors that represent meaningful customer value, not merely clicks, sessions, or feature exposure
Responsibilities
- Own the end-to-end adoption funnel across discovery, activation, repeat use, capability composition, AI consumption, and expansion
- Partner with application PMs to remove friction and introduce the next relevant job or capability at the right moment
- Design and run product experiments involving onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths
- Partner with Product Analytics and Data Science to establish instrumentation, behavioral cohorts, experimentation methods, and leading indicators of retention and expansion
- Partner with Finance, Sales, Customer Success, and Marketing on AI packaging, credit models, trials, entitlements, and expansion motions
- Create reusable growth patterns and platform requirements that can be applied across composable capabilities
Requirements
- Help define the product mechanics required for trials, entitlements, credit visibility, and usage-based expansion
- Demonstrated ability to move activation, retention, expansion, or consumption metrics through shipped product changes
- Familiarity with enterprise buying and adoption dynamics
Nice to have
- AI product experience is strongly preferred
Company info
- Introduction to
- Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale.
- With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence.
- Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks - all in one platform.
- As a company, we're as committed to growing careers as we are to building world-class technology.
- We invest heavily in people, our culture, and the community around us.
- We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power.
- Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
- Demandbase is accelerating its Agentic Marketing roadmap to bring customers an AI-native platform that performs critical B2B marketing jobs on behalf of marketers.
- Increase repeat AI use and the number of customers using multiple complementary capabilities
- Develop lifecycle strategies for new customers and existing customers across multiple GTM user personas
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This listing is sourced directly from Demandbase's careers page and normalized into a canonical job model.